SEA Consumers Shopping Online During Singles Day, Marketers Leveraging Mobile to Meet Consumers’ Seasonal Needs Consumers are browsing and purchasing on separate devices Singapore – 9 November 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed that Southeast Asian consumers are…
Oracle Marketing Cloud Empowers Customers to Manage Identity Gap
Oracle Marketing Cloud Empowers Customers to Manage Identity Gap Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver Audience IDs Based on User Environment Redwood Shores, Calif. – Oct. 27, 2016 – Oracle today introduced…
Progress Releases DigitalFactory: The Only Digital Transformation Solution Designed with the Marketer, IT and Developer in Mind
Progress Releases DigitalFactory: The Only Digital Transformation Solution Designed with the Marketer, IT and Developer in Mind Cloud platform helps businesses drive digital agility and deliver engaging customer experiences at a global scale SINGAPORE—October 20, 2016 —Progress (NASDAQ: PRGS) today announced the…
AdAsia Holdings launches CastingAsia, an influencer marketing platform
AdAsia Holdings launches CastingAsia, an influencer marketing platform New addition to the AdAsia Digital Platform adds data-driven influencer marketing capabilities SINGAPORE – 25 August 2016 – AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia,…
SD-WAN: WHAT’S IN A NUMBER?
SD-WAN: WHAT’S IN A NUMBER? By: John Vincenzo, Senior Vice President, Chief Marketing Officer, Silver Peak There’s been a lot of numbers passed around when it comes to software-defined wide area networks (SD-WANs). IDC predicts the market will reach $6…
Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund
Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund Smaato and Spearhead to create leading global digital real-time platform to power China’s fast growing digital advertising market SINGAPORE…
ZALORA Ties the Knot with Customers through Oracle Marketing Cloud
ZALORA Ties the Knot with Customers through Oracle Marketing Cloud Oracle Marketing Cloud Automates ZALORA’s Marketing with Individualized Experiences across Channels, Increasing Revenue SINGAPORE – May 9, 2016 – ZALORA, the largest e-commerce fashion company in Southeast Asia, has extended its partnership with…
Emarsys Achieves 100% New Business Growth in 2015
Emarsys Achieves 100% New Business Growth in 2015 Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Singapore – March 1, 2016 – Emarsys, the leading provider of cloud marketing software for B2C…
Microsoft launched ‘Windows 10 Demo’ website
In order to help users get used to the new Windows 10 Operating System, Microsoft has just released an instructional website. This is seen as a move to bring on even more users to Windows 10, after other marketing efforts…
Nexmo Expands Leadership Team to Continue Significant Global Growth
Nexmo Expands Leadership Team to Continue Significant Global GrowthNew CMO and CFO Add Mobile and Enterprise Expertise to Nexmo’s Stellar Leadership Team Singapore, June 4, 2015 – Nexmo, the leading cloud communications platform provider, today announced the addition of a chief…
Singapore Tech Start-up Alpha7 Appoints Eight Senior Advisors
Singapore Tech Start-up Alpha7 Appoints Eight Senior Advisors · Appoints eight to Alpha7 Consultancy · Services catered to small and medium enterprises (SMEs), growth start-ups span marketing, sales, business operations, finance and human resources functions SINGAPORE, 15 April 2015 – Alpha7, a technology…
HTC ANNOUNCES SENIOR MARKETING LEADERSHIP CHANGES IN SOUTH ASIA
HTC ANNOUNCES SENIOR MARKETING LEADERSHIP CHANGES IN SOUTH ASIA Singapore – February 23, 2015 — HTC Corporation has announced that Manu Seth, currently Head of Marketing for HTC India, will become Senior Director, Head of Marketing for South Asia, directly reporting…