Oracle Marketing Cloud Helps B2B Marketers
Accelerate Lead Generation
Accelerate Lead Generation
New marketing
automation and content marketing capabilities break down marketing silos and
simplify cross-device content creation
automation and content marketing capabilities break down marketing silos and
simplify cross-device content creation
Redwood Shores, Calif.— Nov. 14,
2016 — Oracle today announced enhancements
to the marketing automation and content marketing capabilities within the
Oracle Marketing Cloud that simplify digital marketing and empower marketers to
deliver a truly personalized cross-channel customer experience. The latest
additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create
and distribute content, and easily transform data in order to rapidly adapt to
customer behavior and needs. This helps customers to increase sales and
marketing collaboration, build stunning cross-device content and accelerate
lead generation.
2016 — Oracle today announced enhancements
to the marketing automation and content marketing capabilities within the
Oracle Marketing Cloud that simplify digital marketing and empower marketers to
deliver a truly personalized cross-channel customer experience. The latest
additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create
and distribute content, and easily transform data in order to rapidly adapt to
customer behavior and needs. This helps customers to increase sales and
marketing collaboration, build stunning cross-device content and accelerate
lead generation.
Ever increasing
customer expectations are forcing B2B organizations to rethink established marketing
processes in order to break down internal silos between marketing, sales and
other customer facing departments and prevent a fragmented customer experience.
To address this challenge, Oracle has introduced a new Content Portal, Program
Canvas and Responsive Content Editor within the Oracle Marketing Cloud. These
innovative new capabilities give marketers the power to align sales and
marketing by making approved marketing content easy to find, track and share.
customer expectations are forcing B2B organizations to rethink established marketing
processes in order to break down internal silos between marketing, sales and
other customer facing departments and prevent a fragmented customer experience.
To address this challenge, Oracle has introduced a new Content Portal, Program
Canvas and Responsive Content Editor within the Oracle Marketing Cloud. These
innovative new capabilities give marketers the power to align sales and
marketing by making approved marketing content easy to find, track and share.
“The
very nature of B2B marketing is changing and as a result marketers need to
rethink content strategies and work closer than ever with sales to generate and
convert leads,” said Stephen Streich, senior director of product management, Oracle
Marketing Cloud. “With the latest additions to Oracle Eloqua and Oracle Content
Marketing, Oracle is empowering marketers to quickly create and share compelling
content across their organization and reduce the number of steps required to
identify and pursue new leads. This will drive efficiency across the marketing
and sales process and ultimately help marketers improve the customer experience
and lead generation.”
very nature of B2B marketing is changing and as a result marketers need to
rethink content strategies and work closer than ever with sales to generate and
convert leads,” said Stephen Streich, senior director of product management, Oracle
Marketing Cloud. “With the latest additions to Oracle Eloqua and Oracle Content
Marketing, Oracle is empowering marketers to quickly create and share compelling
content across their organization and reduce the number of steps required to
identify and pursue new leads. This will drive efficiency across the marketing
and sales process and ultimately help marketers improve the customer experience
and lead generation.”
The
new enhancements to Oracle Eloqua and Oracle Content Marketing enable marketers
to:
new enhancements to Oracle Eloqua and Oracle Content Marketing enable marketers
to:
·
Find, track and share content across the organization: The new Content Portal allows cross-functional sales and
marketing teams to find and utilize the right content at the right time using
search criteria including Sales Stage, Buyer Persona, Content Type and custom
fields. Individual users can subscribe to content that is relevant for them
which then triggers automated notifications as soon as new content assets
become available. Easily embedded into any third-party application or page, the
new Content Portal also allows users to work in the tools they know enriched
with capabilities they need to easily find, track and share marketing approved
content.
Find, track and share content across the organization: The new Content Portal allows cross-functional sales and
marketing teams to find and utilize the right content at the right time using
search criteria including Sales Stage, Buyer Persona, Content Type and custom
fields. Individual users can subscribe to content that is relevant for them
which then triggers automated notifications as soon as new content assets
become available. Easily embedded into any third-party application or page, the
new Content Portal also allows users to work in the tools they know enriched
with capabilities they need to easily find, track and share marketing approved
content.
·
Improve speed to lead and data normalization: The new Program Canvas empowers marketers to quickly set
up data transformations and data normalization workflows. A new Listener
Framework makes the data workflows dramatically faster and more responsive by
listening to lead scoring models, forms and new contact creation events to give
marketers the ability to be more responsive to critical prospect behaviors. In
addition, next-generation application integration capabilities significantly
reduce the number of workflow steps necessary to manage and maintain data, improving
speed to lead while keeping databases maintained.
Improve speed to lead and data normalization: The new Program Canvas empowers marketers to quickly set
up data transformations and data normalization workflows. A new Listener
Framework makes the data workflows dramatically faster and more responsive by
listening to lead scoring models, forms and new contact creation events to give
marketers the ability to be more responsive to critical prospect behaviors. In
addition, next-generation application integration capabilities significantly
reduce the number of workflow steps necessary to manage and maintain data, improving
speed to lead while keeping databases maintained.
·
Streamline and simplify responsive content creation: Slated for planned release in early CY 2017, the new
Responsive Content Editor helps marketers make content more meaningful and
responsive by removing technical roadblocks.
Streamline and simplify responsive content creation: Slated for planned release in early CY 2017, the new
Responsive Content Editor helps marketers make content more meaningful and
responsive by removing technical roadblocks.
The
Oracle Marketing Cloud is part of the Oracle Customer Experience (CX) Cloud, one of the industry’s most complete CX solutions. Oracle
CX Cloud empowers organizations to improve experiences, enhance loyalty,
differentiate their brands, and drive measurable results by creating
consistent, connected, and personalized brand experiences across all channels
and devices.
Oracle Marketing Cloud is part of the Oracle Customer Experience (CX) Cloud, one of the industry’s most complete CX solutions. Oracle
CX Cloud empowers organizations to improve experiences, enhance loyalty,
differentiate their brands, and drive measurable results by creating
consistent, connected, and personalized brand experiences across all channels
and devices.
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