MUSIC MATTERS 2017 PRESENTED BY TENCENT: STREAMING FORCES MUSIC INDUSTRY REVOLUTION IN ASIA With new reports reaffirming its worth to Asia’s music industry, streaming is set to be one of the key talking points among industry leaders when All That…
Google and AppsFlyer Formalize Official Collaboration, Offering Marketers Better App Measurement Capabilities than Ever Before
Google and AppsFlyer Formalize Official Collaboration, Offering Marketers Better App Measurement Capabilities than Ever Before With the launch of Google’s App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, measure and optimize their app…
Oracle Content and Experience Cloud Empowers Organizations to Deliver Modern, Engaging Digital Experiences
Oracle Content and Experience Cloud Empowers Organizations to Deliver Modern, Engaging Digital Experiences New cloud-based content hub drives omni-channel marketing asset management Modern Marketing Experience, LAS VEGAS, April 26, 2017 – Oracle today announced Oracle Content and Experience Cloud, a digital experience…
SAP Hybris Survey: Respond (Fast), or Risk Losing Customers in Singapore
SAP Hybris Survey: Respond (Fast), or Risk Losing Customers in Singapore Unresponsive customer service to be the number one reason Singapore customers will never use a brand again SINGAPORE — 14 March 2017 — SAP Hybris today released the…
MediaMath Launches MediaMath Audiences in Australia, New Zealand, Singapore and India
MediaMath Launches MediaMath Audiences in Australia, New Zealand, Singapore and India March 1, 2017, Singapore – MediaMath, the leading independent programmatic company for marketers, is announcing the launch of its suite of audience solutions, MediaMath Audiences, to Australia, New Zealand, Singapore…
Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering
Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering Eyeota data helps Oracle Data Management Platform customers improve ROI and strengthen customer experience across global campaigns Redwood Shores, Calif. – Jan. 19, 2017 – Oracle Marketing Cloud today…
AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era
AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster San Francisco, CA / Bangkok, Thailand — January 17, 2017 —…
CtrlShift launches data-driven solution suite, r3
CtrlShift launches data-driven solution suite, r3 ● r3 delivers highly targeted digital campaigns that are viewable, fraud-free and brand-safe, using a combination of programmatic and in-depth audience data ● r3 harnesses artificial intelligence and machine learning to generate deep and…
Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers
Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly personal interactions with billions of customers …
AdAsia enters Greater China market with expansion into Taiwan
AdAsia enters Greater China market with expansion into Taiwan Move to be closely followed by offices in China and Hong Kong SINGAPORE – 29 November 2016 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced…
Oracle Marketing Cloud Helps B2B Marketers Accelerate Lead Generation
Oracle Marketing Cloud Helps B2B Marketers Accelerate Lead Generation New marketing automation and content marketing capabilities break down marketing silos and simplify cross-device content creation Redwood Shores, Calif.— Nov. 14, 2016 — Oracle today announced enhancements to the marketing automation…