Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund

SINGAPORE – Thursday,
June 9, 2016 – Beijing-based Spearhead Integrated Marketing
Communication Group (SZSE: 300071) has made a proposal to acquire for $148
million San Francisco-based Smaato, the leading independent global real-time
advertising platform for mobile publishers and app developers, through an
M&A fund invested by one of its fully-owned subsidiaries.

The deal is subject to final agreement signing, regulatory and
each transaction party’s decision-making body approvals. This deal highlights
the explosive growth and worldwide reach of mobile advertising and that rapidly
growing Chinese marketing companies are emerging as global advertising leaders.

The acquisition of Smaato opens three key strategic areas for
Spearhead. First, Smaato’s global business and market position provides
Spearhead a substantial beachhead for expansion onto the broader worldwide
stage. Second, Smaato delivers instant global reach of over 1 billion unique
mobile users each month outside of China through Smaato’s global app developers
and mobile publishers. Third, within China, Smaato is uniquely positioned to
accelerate Spearhead’s mobile advertising capabilities through its platform
that provides an end-to-end, integrated marketing solution for the China
market. Importantly, Smaato also delivers to Spearhead a cutting-edge real-time
mobile advertising technology with its SPX Publisher Platform.

This deal will significantly accelerate Smaato’s growth over the
next few months. It enables Smaato to enter China with an established Chinese
partner. Smaato will now have access to the vast number of mobile users within
China, extending its current reach of over one billion consumers outside of
China. Smaato will also have a partner with the resources to accelerate its
technology roadmap and commercial growth.

Smaato CEO and co-founder Ragnar Kruse said in a statement,
“This collaboration creates enormous new opportunities for both partners.
Spearhead brings to Smaato not only its expertise and a trusted partnership but
opens up the Chinese market for us. Smaato allows Spearhead to expand very
quickly outside of China. Together, we unlock potential for enormous growth and
exciting possibilities that neither business could achieve alone.”

To learn more about the latest news from Smaato visit https://www.smaato.com/press?utm_campaign=08-06-2016&utm_medium=CTA&utm_source=APAC%20PR

Press Release Image: https://www.smaato.com/wp-content/uploads/2016/06/Ragnar-Kruse_and_Petra-Vorsteher-1000×667.jpg

Smaato is the leading global real-time advertising platform for
mobile publishers and app developers and has been pioneering innovative,
mobile-first solutions since it was founded by Ragnar Kruse and Petra Vorsteher
in 2005.

The Smaato Publisher Platform (SPX) is an intelligent,
demand-loaded and free-to-use ad server and self-service platform that brings
native, video and real-time advertising to over 90,000 app developers and
mobile publishers. The company’s worldwide reach and extensive network of
demand partners provides access to a massive variety of advertisers with one
single integration. Smaato delivers up to 10 billion ads every day around the
world to over 1 billion mobile users each month.

Smaato’s global headquarters are in San Francisco, California.
The privately held company was founded in 2005 by an experienced international
management team. Smaato’s European office is in Hamburg, Germany and the APAC
office is in Singapore. Learn more atwww.smaato.com.