Criteo Significantly Improves Tiki’s Customer Engagement and Sales with Personalised Content to Local Shoppers

Criteo Significantly Improves Tiki’s Customer Engagement and Sales with
Personalised Content to Local Shoppers

Singapore –
February 24, 2017 – Criteo (NASDAQ: CRTO), the
performance marketing technology company, and Tiki, the largest business-to-consumer
(B2C) eCommerce company in Vietnam, today announced results from their ongoing
collaboration. Tiki has been using Criteo’s cross-device and in-app performance
marketing solutions since July 2016. Within three months, Criteo’s technology
helped Tiki achieve a 184 percent increase in App Conversion Rate and a 64
percent increase in monthly revenue.

Founded in
2010, Tiki was one of the first eCommerce startups in Vietnam. After achieving
success as an online bookstore, the company started diversifying its offerings
6 years ago to include electronics and lifestyle goods. However, its vast
online catalogue of more than 300,000 products soon became a double-edged
sword. While Tiki was regularly updating its inventory with new items to meet a
variety of needs, it found that the millions of daily website and mobile app
visitors were unable to keep up with its latest products. This made it
challenging for Tiki to drive sales conversions for these new offerings.

Vietnam is a
truly ‘mobile-first’ market – 97 percent of local shoppers are regular users of
mobile shopping apps, of which, 88 percent have completed purchases in-app[1]. To effectively
convert consumers across PCs and smartphones, Tiki turned to Criteo’s cross-device
and in-app performance marketing solutions.

Powered by
the Criteo Engine, these solutions use machine learning to compute an
individual’s preferences and readiness to purchase, by assessing online
browsing behaviour across devices. It then automatically delivers personalised
content – relevant and recommended products – after a shopper has left Tiki.vn.
This encourages the user to return and complete a purchase. Through this
partnership, Tiki saw a significant increase in App Conversion Rate, Average
Order Value and monthly revenue.

“Shoppers
use apps like Tiki.vn because they enjoy the variety of goods and services
available on a single platform. But large product catalogues mean consumers are
often unaware of certain products that best meet their needs. To ensure they
discover the right products, eCommerce players must use technologies that
empower them with a more personalised customer engagement strategy. Criteo’s
performance marketing solutions allow for more meaningful shopping experiences,
and thus increasing interactions and conversions further driving eCommerce
growth for retailers across Vietnam,” said Alban Villani, Commercial Director,
Southeast Asia, Criteo.

Quarterly
Results of Criteo’s Collaboration with Tiki

Tiki evaluates
a marketing channel’s effectiveness by examining how it improves customer
engagement, sales acquisition and overall revenue. Since July 2016, Criteo’s
performance marketing solutions have delivered positive results:

“Criteo’s
technology fits into our vision of offering original products, insightful
customer service that leads to excellent shopping experiences, and unparalleled
delivery and fulfilment. As we grow our business and the size of our product
inventory, ads that are automatically served across platforms with precision
free up our staff to focus on other operational tasks. More importantly,
Criteo’s ability to deliver highly personalised advertising content helps
consumers discover products that truly meet their needs. This has increased
positive customer interactions and enhanced our status as a trustworthy
eCommerce provider. Criteo has become an important partner for Tiki and we are
very satisfied with the results so far,” said Phan Tuan Anh, Head of Marketing,
Tiki.

The full Tiki Case Study can be accessed at the
following link: http://www.criteo.com/results/tiki/.