Progress Releases DigitalFactory: The Only Digital Transformation Solution Designed with the Marketer, IT and Developer in Mind

SINGAPORE—October
20, 2016 —Progress (NASDAQ: PRGS) today
announced the availability of Progress® DigitalFactory™,
the only cloud-based digital transformation solution built for developers, IT
administrators and marketers to collaborate on and deliver engaging customer
experiences that meet the speed of business at a global scale.

According to Gartner, “The deepening and widening of digital
business initiatives puts CIOs, chief data officers (CDOs) and digital leaders
at the center of creating measurable new business value. These leaders are
uniquely positioned to connect digital technology advances with emerging
flexible business models to fuel growth. Digital technologies are expanding the
value of traditional products and services by using data, content, algorithms,
analytics and the connections between economic agents in a digital ecosystem.”[1]

Creating and optimizing digital properties at scale with speed,
efficiency, proper governance and security–all while delivering a consistent,
personalized customer experience–is a major challenge for marketers, developers
and IT. Each group has unique concerns that must be addressed and managed
effectively to drive business transformation forward. With the release of the
Progress DigitalFactory solution, global multi-brand companies now have a
solution to meet all of these requirements in order to stay competitive.
Additionally, these large-scale businesses can now meet customer expectations
with a consistent, personalized experience across all digital touchpoints.

“Some of the most well-known brands in the world are often part
of a larger, highly complex ecosystem of business units, with hundreds of
sub-brands and thousands of digital properties, each requiring real-time,
dynamic content and a customizable, personalized end-user experience,” said
Kevin Hourigan, President, Bayshore Solutions. “Customers expect a seamless
experience—they don’t care how hard it is for you to create it. Built upon
trusted, proven Progress technology, the Progress DigitalFactory solution
solves this scalability challenge with support for decentralized execution with
centralized governance.”

The DigitalFactory solution helps organizations engage customers
in a meaningful way, resulting in greater conversion rates, increased loyalty
and higher revenue. Unlike traditional solutions, Progress provides:

“Asia Pacific enterprises see digital transformation as crucial
in driving business forward,” said Benjamin Wong, Managing Director, Asia,
Progress. “In fact, a recent survey commissioned by Progress reveals that 95
percent of the respondents in the region see digital transformation as critical
in achieving desired business outcomes. Despite this, organizations still face
roadblocks in implementing digital initiatives, which include better alignment
between IT and marketing and lack of collaboration between departments. The
launch of Progress DigitalFactory aims to address these challenges and help
companies create a seamless customer experience across digital platforms.”

“We spent the last year laying the foundation for Progress
DigitalFactory, leveraging our skills and proven web content, mobility and data
assets. We made an investment in the future of our customers, to better enable
them to rapidly innovate by providing more advanced capabilities that drive
business agility and governance,” said Michael Benedict, Chief Product Officer, Progress. “Progress DigitalFactory brings a
cloud-based solution to market so technology and marketing teams can align,
build and optimize customer experiences in a way traditional CMS and
first-generation experience platforms simply can’t provide.”