AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era

AppsFlyer Raises $56
Million to Advance Marketing Measurement in the Mobile Era

Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche
Telekom Capital Partners and Pitango Growth Join Investors Roster

San Francisco, CA / Bangkok, Thailand —
January 17, 2017 — AppsFlyer, the leading
mobile attribution and marketing data analytics company whose mission is to
make the marketing industry more measureable, today announced it has raised an
additional $56 million in Series C financing, bringing its total funding to $84
million. Having grown revenues by 500% and staff from 40 to 240 people across
12 global offices in two years, the company will invest in the enhancement of
its products to help even more marketers measure every engagement with their
target audiences. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital
Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. Qumra
Capital partner Boaz Dinte has joined AppsFlyer’s board of directors, with
Goldman Sachs PCI joining as observers.

“AppsFlyer has
proven its ability to provide mission critical tools and data-driven
innovations for measurement that marketers and developers need for success,”
said Boaz Dinte, managing partner at Qumra Capital. “As mobile and marketing
converge, it’s clear that AppsFlyer is primed for further growth and we are
thrilled to provide more resources for the company to expand its capabilities
as a data powerhouse for marketers that’s in a league of its own.”

The round
follows a period of remarkable growth for the company. AppsFlyer measures $6
billion in mobile marketing spend annually, processes over 300 billion mobile
events every month, has more than 2,000 integrated partners and supports over
ten thousand marketers as clients. In addition to their existing measurement partnerships with major
industry players including Facebook, Google, and Twitter, AppsFlyer was
recently selected as a measurement partner by Pinterest, Tencent, Adobe,
Yahoo!, and IBM.

“Our mission is
to focus on our clients and provide the marketing measurement platform they
need to become successful in a hyper-competitive space,” said Oren Kaniel, CEO
and co-founder of AppsFlyer. “In the past two years we delivered some
game-changing products that fundamentally make marketing more accessible,
measurable and predictable. This funding round will continue to fuel our
product development and advance our strategy to build the ultimate measurement platform
for marketers.”

Existing investors Magma Venture Partners, Pitango Venture
Capital and Eight Roads Ventures also participated in the round. The fresh
round of funding will allow AppsFlyer to continue investing in products and
innovations that help marketers connect and measure everything that can be
measured, including mobile, web, television and offline activities. The company
will also build upon its existing partnerships and operations in Asia to help
marketers penetrate markets throughout the region with AppsFlyer’s measurement
tools and through its prominent local partners. Finally, the company will
explore merger and acquisition opportunities to potentially augment AppsFlyer’s
current capabilities.

“The marketing landscape is evolving and mobile
advertising spend is rising while the industry is shifting towards ROI-based marketing,” said Christian Resch, vice president of Goldman Sachs PCI. “We are excited to
take part in AppsFlyer’s journey to build a leading global marketing data analytics business.”