Google and AppsFlyer Formalize Official Collaboration, Offering Marketers Better App Measurement Capabilities than Ever Before

Google and
AppsFlyer Formalize Official Collaboration, Offering Marketers Better App
Measurement Capabilities than Ever Before

With the
launch of Google’s App Attribution program, AppsFlyer makes it faster and
easier for mobile marketers to set up, measure and optimize their app campaign
performance with the search giant

Singapore — May 17, 2017 — AppsFlyer, the
leading mobile attribution and marketing analytics company whose mission is to
make the marketing industry more measureable, today announced its formal
collaboration with Google as an App Attribution Partner. This measurement
integration allows mobile advertisers to set up and run their Google campaigns
in just a few effortless steps, making it faster, easier and more seamless for
marketers to monitor and improve the performance of their campaigns.
AppsFlyer’s integration with Google now empowers marketers with more robust
data points and easier configurations as marketers continue to look to
AppsFlyer to deliver more reliable and consistent performance data for their
activities across a range of Google’s properties.

With
the formalization of AppsFlyer’s collaboration with Google, players throughout
the mobile marketing ecosystem will benefit from a swifter, more
straightforward setup, as well as enriched capabilities. Marketers will be able
to better optimize their marketing activities, targeting different audiences.
The robust integration will feature new data points and a much simpler
configuration for clearer reporting, a simplified and unified layout and other
enhancements. As an App Attribution Partner, AppsFlyer will offer advertisers
many of the latest Google app measurement functionalities as soon as they are
available, bringing new innovations to marketers around the world. Google will
also be providing a dedicated support team to AppsFlyer for the benefit of
advertisers.

“The
powerful combination of Google’s app marketing channels and AppsFlyer’s tools
and advanced analytics gives marketers unprecedented opportunities to maximize
their performance,” said Elad Mashiach, VP of Partner Development at AppsFlyer.
“By measuring everything — from app installs, engagement, revenue and
uninstalls — our collaboration empowers marketers with the insights, tools and
reach they need to better understand and optimize their overall performance and
omnichannel ROI.”

According to the most recent AppsFlyer Performance Index, which ranks the top media sources
in mobile advertising and has become a go-to resource for mobile marketers
everywhere, Google continues to be a driving force for app marketers globally,
across verticals, industries and regions, demonstrating massive scale and
delivering quality mobile users. AppsFlyer and Google will continue to innovate
together to provide marketers with the best solutions in the market.