SEA Consumers Shopping Online During Singles Day, Marketers Leveraging Mobile to Meet Consumers’ Seasonal Needs

SEA Consumers Shopping
Online During Singles Day, Marketers Leveraging Mobile to Meet Consumers’
Seasonal Needs

Consumers are browsing
and purchasing on separate devices

Singapore – 9 November 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed
that Southeast Asian consumers are shopping more on Singles Day, which falls
annually on 11 November, and browsing up to two days earlier.

Based on an analysis
of 21 million online transactions made in Southeast Asia last year (25 October
to 30 November 2015), Singles Day saw an upsurge in average visitors on key
Southeast Asian retailers’ websites.

“Singles Day is
becoming more popular across this region. Most Southeast Asian countries are
also ‘mobile-first’, so it’s unsurprising that mobile has become the preferred
device for online shopping during this season. To drive increased sales,
retailers must respond and leverage technologies like dynamic retargeting and
exact matching to deliver personalised and seamless consumer engagement across
multiple platforms,” said Alban Villani, Commercial Director, Criteo, Southeast
Asia, Hong Kong and Taiwan.

Other key findings
from Criteo’s analysis include:

·         Traffic to key retailers’ websites started rising from
9 November onwards.

·         Between 9 and 12 November, there was a rise of 44
percent in average online traffic on key retail companies’ websites
and an increase of 167 percent in overall sales, with traffic
and sales both spiking on 11 November.

·         64 percent of users making the final purchase on a
different device than the one they initially browsed with.

·         Criteo predicts that mobile commerce (mCommerce) will
dominate eCommerce in driving sales this year – 34 percent of
online transactions on major retail companies was generated by mobile phones,
and a further33 percent via mobile applications, in November.

While technological
enhancements have facilitated shopping on mobile, marketers are challenged with
targeting consumers across every environment along the path to purchase. Brands
can no longer ignore mobile platforms as a primary means to drive eCommerce sales.
To boost revenue, retailers must combine a strong mobile web and app presence
with personalised mobile targeting strategies to engage with shoppers wherever
and whenever they browse and purchase.

For more information
on Criteo’s analysis of shopping behaviour during Singles Day, download the
full infographic at the following link: http://www.criteo.com/resources/southeast-asia-11-11-shopping-trends/.