Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

Acquisition of HookLogic will expand
Criteo’s business to brand manufacturers

SINGAPORE – 5
October, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology
company, today announced it has signed a definitive agreement to acquire
HookLogic.  The acquisition of HookLogic and its leading advertising
exchange for brands will strengthen Criteo’s performance marketing platform.

“With HookLogic’s
acquisition, Criteo is adding a complementary performance marketing solution to
its portfolio, focusing on delivering more value to brand manufacturers and
retailers alike,” said Eric Eichmann, CEO Criteo. “We are excited to help
develop the HookLogic platform with our own sophisticated technology and to
bring their solution to marketers across the globe.  Jon and his team at
HookLogic are some of the best minds in performance advertising and we are
thrilled to welcome them to the Criteo family.”

HookLogic’s
performance marketing exchange connects many of the world’s largest retail
e-commerce sites with consumer brand manufacturers who vie for virtual
shelf-space via sponsored product ads.  Retailers earn revenue by
monetizing their site traffic via these Cost-per-Click (CPC) based native ads.
Unlike traditional advertising tactics, HookLogic’s ads link manufacturer
marketing spend directly to retail sales.

“We are thrilled to
join the Criteo team, who share our passion for transparent, accountable, and
relevant marketing,” states Jonathan Opdyke, CEO HookLogic. “Criteo’s global
scale, extensive client base, unmatched technology and team provide a tremendous
opportunity to rapidly accelerate HookLogic’s business and expand performance
marketing solutions for our clients.”

Criteo will integrate
its sophisticated technology for predictive bidding and product recommendations
into HookLogic’s products, bringing increased campaign performance to brand
manufacturers and enabling retailers to
further monetize their site traffic via the HookLogic Exchange.

HookLogic was founded
in 2004 and is headquartered in New York, USA.  HookLogic’s solutions will be maintained upon close of
the deal ensuring continuity of its offering.  The transaction remains subject to customary conditions and is
expected to close in the 4th quarter of Criteo’s fiscal year,
as described in Criteo’s filings with the U.S. Securities and
Exchange Commission.

For
further information please visit – www.criteo.com