Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers

SINGAPORE. – November 30, 2016 – Emarsys, a leading
global B2C marketing cloud company, announces the launch of Emarsys AI Marketing (AIM) that
will revolutionize the role of marketers, and increase revenue and return on
investment (ROI) for global brands. The new, disruptive capabilities of AIM
will alleviate the marketer’s burden, not by adding more disparate tools, but
by simply and effectively bridging the gap between complex data science and
executing truly personal omnichannel campaigns at scale.

AIM also provides progressive
marketers with a powerful, but hype-free and tangible AI solution with
previously unexperienced capabilities, such as personalized incentive
recommendations with just a flip of a switch, and significant business value
with potential revenue uplift of more than 28%.

According to Forrester,
40% of loyalty marketers struggle with personalization. Emarsys AIM allows
progressive marketers to be more empathetic and focus on one-to-one engagement
with their customers, but at scale and enabled by AI that removes the burden of
operational and execution tasks. By allowing marketers to focus more on
strategy, content and creative, global brands in the e-commerce, retail, travel
and other B2C industries can expect more engaged customers, improved loyalty
and increased revenue, thereby achieving greater ROI.

Marketers will
interact with AIM through a unique and intuitive user experience (UX) portal
that embeds enhanced features into the Emarsys B2C Marketing Cloud.
AIM automates the timing, content and communication channel by using
intelligence developed through analysis of over two billion Emarsys unified
customer profiles.

Emarsys retail and
e-commerce clients already using AIM, such as Evolution Slimming and Japan
Centre, have voiced support and are experiencing
significantly increased value.

“Marketers today are
still fine-tuning campaigns manually and basing segmentation and
personalization decisions on intuition rather than deep, data-based insights,”
said Hagai Hartman,
Chief Innovation Officer at Emarsys. “The capabilities developed in-house, from
the ground up, and built into Emarsys AIM allow progressive marketers to
re-imagine their role in businesses of all sizes. They can easily improve
results, in terms of revenues and ROI, by taking the guesswork out of campaigns
and spending less time on mundane operational tasks.”

Emarsys has a rich
heritage of providing tangible and accessible data science and machine learning
solutions to thousands of clients. Innovation is at the heart of Emarsys and
fueled by an R&D team that makes up almost a quarter of the company’s
614-person workforce.

The launch of AIM
comes shortly after Emarsys announced another
$22.3million of funding, bringing the company’s total to $55.3
million over the past 24 months. This financing will fuel innovation in AI,
such as Emarsys AIM, and accelerate growth as Emarsys builds on recent success
and seeks new opportunities in existing and new markets, such as the U.S.

AIM capabilities have
already delivered significant ROI to Emarsys customers, including Evolution Slimming – a global online
supplier of weight loss supplements that ships to over 100 countries. The
AI-powered Incentive Recommendations feature of the Emarsys B2C Marketing Cloud
is helping Evolution Slimming to achieve significant results1,
including +28.6% uplift in revenue compared to ‘default incentive’ control
group, +32.2% uplift in lead-generated revenue and +6.5% revenue uplift from
defecting buyers. The full case study can be found here.

“Individual incentive
and voucher matching was never really a possibility; it was all or nothing on a
campaign-wide basis. When it came to defining the nature and quantity of the
incentive, it was a guessing game that tried to balance engagement gains with
margin hits,” said Russell Nicholls, Commerce Director at Evolution Slimming. “We struggled to identify
who should receive discounts, or for what amount. The answer was hidden in our
data, revealed with this new solution [AIM Incentive Recommendations] that not
only identified what action to take, but completely automated the delivery
process. AI at its finest, really.”

Emarsys AIM, which
sits between the Execution and Campaign layers, will introduce new features in
both the near and long term. At launch, Emarsys AIM will support and enhance a
number of Emarsys products, including:

·  Individually tailored Incentive Recommendations to maximize revenue

·  Predictive Product Recommendations for
personalized shopping experiences

·  Machine learning for Send Time
Optimization and perfectly timed content

More detail on Emarsys AIM can be found here.

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