Today saw the official launch of MAIA (MOGUL.sg Artificial Intelligence Agent), Singapore’s first virtual property agent, and it was nothing short of groundbreaking. Hosted by MOGUL.sg at their sleek office space, the event unveiled a tool designed to change the way homebuyers in Singapore search for and secure their new homes.
The atmosphere was electric as MOGUL.sg’s CEO and Co-Founder, Gerald Sim, took the stage to introduce the world to MAIA. A product of cutting-edge Google Cloud AI, MAIA promises to streamline what is traditionally a long, tedious, and frustrating process for buyers — and do it for free.
What is MAIA?
In simple terms, MAIA uses its advanced AI capabilities to make the homebuying journey easier. The web-based app aggregates listings from over 100,000 properties, pulling from major Singaporean real estate portals like PropertyGuru.com.sg, 99.co, and, of course, MOGUL.sg itself. Homebuyers can search across all these listings in one place, saving them from the cumbersome task of visiting multiple sites.
One of the key features of MAIA is its ability to automate what’s often the most stressful part of buying a property — the scheduling of viewings. MAIA interacts directly with sellers or their agents, using natural language processing powered by Google’s Vertex AI platform and Gemini models. It can even understand local nuances, like Singlish and common emojis — a feature that’s sure to be a hit with Singaporeans.
Once a buyer has shortlisted their favourite listings, MAIA autonomously creates individual WhatsApp chats with each seller or agent to arrange viewing appointments. The system sends a calendar invite to the buyer once the viewing is confirmed, and from there, the buyer is directly connected to the seller or their agent. It’s a seamless experience designed to cut out unnecessary back-and-forths, missed messages, and communication delays.
How MAIA Benefits Homebuyers
MAIA is built to empower the homebuyer, offering an affordable and efficient alternative to traditional property buying. Homebuyers no longer need to employ agents at a cost of up to 1% of the property price, as MAIA acts as a free agent, handling everything from property searches to scheduling viewings.
In fact, the service is completely free for buyers. Instead of charging commission fees, MOGUL.sg only collects a small 0.2% referral fee from sellers or their agents upon a successful sale — a huge difference compared to the standard 1% co-broking fees that buyer agents typically charge.
A Glimpse into the Future
The event also showcased MAIA’s potential for future enhancements. As Sim mentioned, the technology is still evolving, and MOGUL.sg plans to continuously integrate more advanced AI features to simplify the process even further. One example is the potential for MAIA to make personalized suggestions to buyers based on their preferences and previous interactions with the platform.
Gerald Sim, CEO and Co-Founder of MOGUL.sg, said, “MAIA is the homebuyer’s best friend — a smarter way to search, schedule and secure your next home.”
“By combining Google’s cutting-edge Gemini models with our deep knowledge of the property buying process, we aim to transform homebuying from messy to easy,” he added.
The Takeaway
MAIA is a true game-changer in the Singapore property market. It’s clear that MOGUL.sg has identified a gap in the market and is leveraging the latest AI technology to solve a real pain point for homebuyers. With the ability to search, save, and schedule viewings with the ease of a few clicks — all at no cost to the buyer — MAIA is poised to make property buying a much more accessible and efficient process.
I can’t help but think about the future of real estate transactions. With AI-powered tools like MAIA, the homebuying experience is entering a new era — one where technology works to make the process smoother, faster, and more cost-effective for everyone involved.
In a world that’s rapidly embracing digital innovation, MOGUL.sg’s MAIA is the perfect example of how AI can be used to transform an industry and make life just a little bit easier for consumers.
About MOGUL.sg
Founded in 2019, MOGUL.sg is a trailblazing real estate platform in Singapore, using geospatial technology, 3D maps, and AI to disrupt traditional property processes. It offers instant property valuations and mortgage calculations. MOGUL.sg simplifies the buying, renting, and selling process with virtual tours and interactive data, making real estate transactions faster, cost-effective, and more efficient.
