Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

Redwood Shores, Calif. – Jan. 19, 2017 – Oracle Marketing Cloud
today announced it is teaming with Eyeota to enable marketers and advertisers
to use Eyeota data in the Oracle Data Management Platform to more intelligently
target and personalize non-US campaigns to Eyeota’s three billion unique
profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into
the Oracle Data Management Platform through the Oracle Data Cloud, and Oracle
Data Management Platform users can build audiences directly from Eyeota data or
by seamlessly combining it with additional data segments from Oracle’s BlueKai
Marketplace.

Data
has transformed marketing by giving marketers and advertisers the ability to
enhance the customer experience and increase ROI. To extend the benefits of data-driven
marketing strategies to international markets, advertisers need to be able to
execute targeted, data-driven campaigns in all the markets they operate in, but
this can often be extremely complex due to highly fragmented and linguistically
diverse markets. The relationship between Oracle Marketing Cloud and Eyeota
addresses this challenge by providing a new natively integrated data set that
enables Eyeota data in areas such as socioeconomics, interest, intent and B2B to
be activated within the Oracle Data Management Platform.

“To
help global and international brands improve key campaign and ROI metrics,
Oracle is committed to working with the best data providers in strategic markets
across the globe,” said Karen Kokiko, senior product marketing manager, Oracle
Marketing Cloud. “Our data management platform is differentiated on features
and capabilities, but it truly stands out in terms of the data it has natively
integrated into the platform. Eyeota’s audiences reflect the company’s depth of
data in the EMEA and APAC regions and this integration dramatically improves
our international data offering, making the Oracle Data Management Platform an
even more compelling platform.” 

Eyeota
is a leading provider of high-quality audience data that enables brands to more
efficiently identify and engage customers by using more than three billion
unique profiles to create audience and message consistency across marketing
channels. With the new integration, Oracle Data Management Platform users can
increase speed to market by selecting, purchasing, and managing Eyeota data from within
the Oracle Data Management Platform UI.

“In
today’s market, brands understand the importance of knowing their audiences on
an almost intimate level to help them deliver more personalized and relevant
content, while enhancing the online experience,” said Kevin Tan, CEO, Eyeota.
“Eyeota’s extensive global data segments provide a granular view of audiences
to help them improve their outreach strategies. Our integration with the Oracle
Data Management Platform offers brands deep insights to better understand their
customers, improve audience engagement, and drive significant ROI.”

The
Oracle Data Management
Platform
is integrated with Oracle Responsys, Oracle Eloqua, and Oracle Social
Relationship Management platforms to allow marketers to achieve immediate
cross-channel benefits. The Oracle Data Management Platform also enables
marketers to seamlessly integrate Eyeota data with additional data from Oracle’s
BlueKai Marketplace, which includes more than 30,000 data attributes on two
billion consumer profiles drawn from 1,500 data partners.

The
Oracle Marketing Cloud is part of the Oracle
Customer Experience (CX) Cloud, one of the industry’s most complete CX
solutions. Oracle CX Cloud empowers organizations
to improve experiences, enhance loyalty, differentiate their brands, and drive
measurable results by creating consistent, connected, and personalized brand
experiences across all channels and devices.