Criteo Pursues Further In-market Growth with New Office in
New Delhi, Appoints Ajeet Kandachar as Managing Director of India
invests in India by opening a new office in New Delhi
start fully-fledged operations to accelerate growth under Kandachar’s
company’s performance marketing technology helps local online marketplace
AskmeBazaar double its eCommerce transactions and revenue
performance marketing technology company, today officially announced the
opening of a new office in New Delhi and the appointment of Ajeet Kandachar as
Managing Director of India, to lead the business in one of its largest
strategic growth markets globally. The company entered the India market in late
2014 and has been working with eCommerce companies such as AskmeBazaar,
MakeMyTrip, Yatra, nearbuy and Urban Ladder. The new office and Kandachar’s
appointment will enable Criteo to expand operations in the country and further
grow its portfolio of local customers.
happy to welcome Ajeet to the Criteo team. His breadth of experience across the
technology industry will help us develop and execute a long-term plan for
growth acceleration in India,” said Yuko Saito, Managing Director, Criteo
Southeast Asia. “We’re also very excited for our new office opening in New
Delhi, which further signifies our strong commitment to and investment in the
country’s eCommerce potential.”
responsible for the strategic direction, operational execution and overall
leadership of the India business. He will also focus on cultivating and
strengthening relationships with advertisers and publishers.
internet marketing company, where he was responsible for growing the business
throughout the Asia-Pacific region. Kandachar’s experience also includes
various sales and business development positions in India.
penetration, I firmly believe that eCommerce in India is set for a new wave of
growth. By having an office in New Delhi, we are better able to support our
local customers and accelerate their business development. Criteo is clearly a global
market leader and I’m excited about the value we can bring to local online
retailers,” said Ajeet Kandachar, Managing Director, Criteo India.
has undergone significant global expansion. In the same year, the company
launched its office in Singapore to expand its operations to Southeast Asia.
Criteo now has 31 offices around the world, seven of which are in the
Asia-Pacific region, including India.
in Three Months
in India and Kandachar’s appointment, Criteo has been working with local
companies to help them deliver more sales with the company’s performance
marketing solutions. One such customer is AskmeBazaar – India’s premier online
marketplace, which Criteo has been working with since November 2015.
online transactions as they recognised that, despite generating 50 million
unique visits and 100 million search queries per month, a high volume of online
traffic would not necessarily translate to conversions.
would often conduct research and browse similar offerings across different
websites, before settling on a particular purchase. In order to ensure that
these site visits would eventually be converted into sales, they required an
advanced retargeting tool, one with the ability to compute an individual’s
readiness to purchase by assessing online navigation patterns, geographic
locations, seasonality, and what was being added to ‘shopping carts,’ before delivering
timely, personalised ads to boost online revenue at optimal costs.
ascertain an individual’s readiness to purchase and engage the consumer when he
or she is ready to take action. Criteo’s technology has achieved significant
results for AskmeBazaar within a short space of time. We look forward to
continuing to drive meaningful engagement and increased sales for eCommerce
businesses in India,” said Kandachar.
learning technology, which enables it to serve AskmeBazaar visitors with
personalised ads or product recommendations in real-time, whether they are on a
smartphone, tablet, desktop or laptop. Criteo’s dynamic ad template also automatically
selects the ad format and layout that is designed to drive higher engagement.
marketing solution delivered a 2x increase in platform transactions; 2x
increase in gross merchandise volume (GMV); a 50 per cent increase in
conversion rates; and an overall 2x increase in marketing ROI.
other retargeting tools we’ve used by at least 40 per cent. Every channel plays
a different role within the marketing funnel. We use some channels to acquire
new customers and others to increase traffic. However, 60 per cent of these
customers do not make purchases on first visit and Criteo has helped us
successfully re-engage and convert a significant number. In this sense,
retargeting is the new ‘sales’ and Criteo’s solution is a key sales acquisition
tool for the AskmeBazaar platform,” said Manav Sethi, Head of Marketing and