ZALORA Ties the Knot
with Customers through Oracle Marketing Cloud
with Customers through Oracle Marketing Cloud
Oracle Marketing Cloud
Automates ZALORA’s Marketing with Individualized Experiences across Channels,
Increasing Revenue
Automates ZALORA’s Marketing with Individualized Experiences across Channels,
Increasing Revenue
SINGAPORE – May 9,
2016 – ZALORA, the largest e-commerce fashion company in Southeast Asia,
has extended its partnership with Oracle Marketing Cloud. ZALORA has relied on
Oracle Marketing Cloud technology since 2013 to send its customers targeted and
personalized marketing communications at scale.
2016 – ZALORA, the largest e-commerce fashion company in Southeast Asia,
has extended its partnership with Oracle Marketing Cloud. ZALORA has relied on
Oracle Marketing Cloud technology since 2013 to send its customers targeted and
personalized marketing communications at scale.
ZALORA is the fastest growing online fashion retailer
in Asia, operating across eight countries (Singapore, Indonesia, Malaysia &
Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan). The
e-commerce platform works with a good mix of over 500 international and local
labels, providing consumers with a diverse range of apparel, footwear and
accessories, tech products, beauty essentials, sporting equipment and more.
in Asia, operating across eight countries (Singapore, Indonesia, Malaysia &
Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan). The
e-commerce platform works with a good mix of over 500 international and local
labels, providing consumers with a diverse range of apparel, footwear and
accessories, tech products, beauty essentials, sporting equipment and more.
“We are happy to have achieved the success we have
today, and want to continue offering the best-in-class customer experience
across our digital channels. For us it is not just about understanding our
customers preferences, but making sure we listen and respond to their digital
body language to develop a personalised dialogue with each and every customer,”
said Joshua Tan, Head, Regional CRM, ZALORA.
today, and want to continue offering the best-in-class customer experience
across our digital channels. For us it is not just about understanding our
customers preferences, but making sure we listen and respond to their digital
body language to develop a personalised dialogue with each and every customer,”
said Joshua Tan, Head, Regional CRM, ZALORA.
ZALORA communicates with more than 10 million app
users, 7 million Facebook fans, 500,000 Instagram followers, 120,000 Twitter
followers, and over 2.2 million email, call and online chat requests. Today,
the platforms cater to the varying customer profiles where ZALORA provides
individualized experiences for each of their customers’ interests.
users, 7 million Facebook fans, 500,000 Instagram followers, 120,000 Twitter
followers, and over 2.2 million email, call and online chat requests. Today,
the platforms cater to the varying customer profiles where ZALORA provides
individualized experiences for each of their customers’ interests.
“Our earlier marketing efforts were batch and blast,
but as the business evolved, we saw the need to respond to increased
expectations from our customers for a personalized dialogue. Being able to
orchestrate individualized communications and make informed, data-driven
decisions is key. Having the right tools makes our job much easier, that’s why
we chose to extend our investment in Oracle’s Marketing Cloud technology,” said
Mr. Tan.
but as the business evolved, we saw the need to respond to increased
expectations from our customers for a personalized dialogue. Being able to
orchestrate individualized communications and make informed, data-driven
decisions is key. Having the right tools makes our job much easier, that’s why
we chose to extend our investment in Oracle’s Marketing Cloud technology,” said
Mr. Tan.
With Oracle Marketing Cloud, ZALORA is able to speak
to customers in a relevant and personalized way. Automated programmes equip
ZALORA with the ability to analyse customer behaviour and better understand how
to incentivise customers.
to customers in a relevant and personalized way. Automated programmes equip
ZALORA with the ability to analyse customer behaviour and better understand how
to incentivise customers.
ZALORA has since managed to half the time needed for
lead conversion to capture a larger customer base, which has resulted in a
multifold increase in revenue. Oracle’s marketing cloud technology allows
ZALORA to create automated programmes that have helped reduce the resources
previously required.
lead conversion to capture a larger customer base, which has resulted in a
multifold increase in revenue. Oracle’s marketing cloud technology allows
ZALORA to create automated programmes that have helped reduce the resources
previously required.
“ZALORA is an innovative company that appeals to a
young, constantly engaged audience. We are happy that Oracle Marketing Cloud is
able to support their marketing organisation with a platform that allows them
to intelligently and creatively communicate a cohesive brand message across
channels, and deliver a world-class customer experience,” said Paul Cross,
Group Vice President, Customer Success, Oracle Marketing Cloud Japan and Asia
Pacific.
young, constantly engaged audience. We are happy that Oracle Marketing Cloud is
able to support their marketing organisation with a platform that allows them
to intelligently and creatively communicate a cohesive brand message across
channels, and deliver a world-class customer experience,” said Paul Cross,
Group Vice President, Customer Success, Oracle Marketing Cloud Japan and Asia
Pacific.
ZALORA
currently has 10 automated programmes in place and has plans to expand the
number of triggered touchpoints with customers, to further enhance
cross-channel marketing and grow their customers into strong brand advocates.
currently has 10 automated programmes in place and has plans to expand the
number of triggered touchpoints with customers, to further enhance
cross-channel marketing and grow their customers into strong brand advocates.
About
ZALORA Group
ZALORA Group
ZALORA
Group is Asia Pacific’s leading group of online fashion destinations. Founded
in 2012, the company has a presence in Singapore, Indonesia, Malaysia &
Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan where it
operates as ZALORA and in Australia and New Zealand where it operates as THE
ICONIC. ZALORA is part of Global Fashion Group, the world’s leader in online
fashion for emerging markets.
Group is Asia Pacific’s leading group of online fashion destinations. Founded
in 2012, the company has a presence in Singapore, Indonesia, Malaysia &
Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan where it
operates as ZALORA and in Australia and New Zealand where it operates as THE
ICONIC. ZALORA is part of Global Fashion Group, the world’s leader in online
fashion for emerging markets.
ZALORA
Group’s localised sites offer an extensive collection of top international and
local brands and products across apparel, shoes, accessories, and beauty
categories for men and women. Offering up to 100-day free returns, speedy
deliveries as fast as 3 hours in some markets, free delivery over a certain
spend, and multiple payment methods including cash-on-delivery, ZALORA Group is
the online shopping destination with endless fashion possibilities.
Group’s localised sites offer an extensive collection of top international and
local brands and products across apparel, shoes, accessories, and beauty
categories for men and women. Offering up to 100-day free returns, speedy
deliveries as fast as 3 hours in some markets, free delivery over a certain
spend, and multiple payment methods including cash-on-delivery, ZALORA Group is
the online shopping destination with endless fashion possibilities.
For
more information on ZALORA, visit blog.zalora.com/.
more information on ZALORA, visit blog.zalora.com/.
For the LATEST tech
updates,
updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube
Channel!
Channel!
