Emarsys Achieves 100% New Business Growth in 2015
Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success
Singapore – March 1, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added more than 400 new clients in 2015 and early 2016. The Southeast Asian region saw client wins across Indonesia, Malaysia, Singapore and Thailand. This includes 7-Eleven, Bhinneka, Moxy Thailand, Shiseido and Starbucks.
With the rise of e-commerce, marketers and e-commerce professionals intend to focus on customer experiences, noting targeted and personalised experiences as a top priority (Econsultancy). Emarsys helps e-commerce players achieve this through its cloud platform that encompasses customer intelligence, personalisation, predictive recommendations and multichannel marketing automation at scale.
“With consistent growth throughout 2015, Emarsys has paved the road for innovation in 2016,” said Hagai Hartman, Founder and CEO of Emarsys. “This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanised, personalised approach to marketing. This will drive deeper offerings on the Emarsys B2C cloud for the web, mobile and social media throughout this year.”
Emarsys’ key success milestones in 2015 included:
· The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U.S. and Canada.
· Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is Emarsys’ first round of funding received in its 15 year history, supporting its accelerated international growth, including in Singapore, Malaysia, Indonesia and Thailand, product innovation, and the expansion of these regions’ sales and marketing teams.
· The company’s proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables brands, retailers and e-commerce companies to improve ROI by turning one-time buyers into repeat customers, and then keeping them rather than acquiring new customers. Click here for more on retention automation.
“Our team’s innovation, drive and dedication to our clients were critical to our growth and success in 2015. Last year’s funding and expansion into the U.S. validates our commitment to client-driven innovation and client success,” added Hartman.
Retail e-commerce sales in Southeast Asia hit US$6 billion (S$8.4 billion) in 2015, and growth this year is expected to exceed 20 per cent (Bain & Co). While internet penetration is still low at 34 per cent (We Are Social), e-commerce sales in Indonesia are expected to exceed 2015 figures by more than twice, to hit US$1.5 billion. Last year, the country saw one of the highest growth rates (65.6 per cent) in e-commerce driven by an increase in the use of mobile devices (eMarketer). From 2013 to 2017, smartphone users in the country are estimated to grow by 33 percent compound annual growth rate (CAGR) (Nielsen Informate Mobile Insights). Retail e-commerce sales are expected to reach US$5.29 billion this year. In Thailand, a similar surge in the e-commerce market is expected, projected to hit US$3.94 billion between now and 2020 (DHL).
In Singapore and Malaysia, with higher internet penetration of 82 per cent and 68 per cent respectively, large numbers of consumers are going online for purchases, with at least half of the population having made an online purchase in the past month (We Are Social). Singapore is currently the leading B2C e-commerce market in the region (yStats.com) and is expected to continue growing by another 16 per cent next year (PayPal). Malaysia recorded one of the highest online transactions per capita in South-east Asia in 2015 and is expected to reach US$3.1 billion in 2018 (RetailAsia).
Emarsys client Decathlon has seen the success of the region. The brand launched in Southeast Asia with only an online presence and achieved 700 per cent ROI within three months, with a strategic online campaign supported by Emarsys.
In 2015 Emarsys also grew its global footprint, serving 20,000+ active users and 1,500+ customers with 250,000+ monthly campaigns, 1+ billion personal recommendations and 7+ billion messages sent per month.