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Articles tagged marketing.
There is a particular kind of budget conversation that marketers dread. Not the one where a campaign has genuinely underperformed. The one where the numbers look bad, but you know,...
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MUSIC MATTERS 2017 PRESENTED BY TENCENT: STREAMING FORCES MUSIC INDUSTRY REVOLUTION IN ASIA With new reports reaffirming its worth to Asia’s music industry, streaming is set to be...
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Socialbakers Becomes a LinkedIn Marketing Analytics Partner Socialbakers offers marketers integrated access to LinkedIn directly from the Socialbakers Suite Singapore, August 8, 20...
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Google and AppsFlyer Formalize Official Collaboration, Offering Marketers Better App Measurement Capabilities than Ever Before With the launch of Google’s App Attribution program,...
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Oracle Content and Experience Cloud Empowers Organizations to Deliver Modern, Engaging Digital Experiences New cloud-based content hub drives omni-channel marketing asset managemen...
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Criteo Research Reveals that Singaporeans Increasingly Use Mobile to Browse and Purchase Travel; Personalised Ads an Additional Element of Discovery Businesses need to focus on inv...
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Criteo Reveals that 4 in 10 Online Transactions May Be Inaccurately Measured by Regional Retailers, Calls for Shift from Device-Centricity to User-Centricity Southeast Asian retail...
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SAP Hybris Survey: Respond (Fast), or Risk Losing Customers in Singapore Unresponsive customer service to be the number one reason Singapore customers will never use a brand again...
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MediaMath Launches MediaMath Audiences in Australia, New Zealand, Singapore and India March 1, 2017, Singapore – MediaMath , the leading independent programmatic company for...
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Criteo Significantly Improves Tiki’s Customer Engagement and Sales with Personalised Content to Local Shoppers Tiki collaborates with Criteo to convert web and mobile app store tra...
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Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering Eyeota data helps Oracle Data Management Platform customers improve ROI and strengthen customer expe...
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AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitang...
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CtrlShift launches data-driven solution suite, r3 ● r3 delivers highly targeted digital campaigns that are viewable, fraud-free and brand-safe, using a combination of programmatic...
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Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers Emarsys Artificial Intelligence Marketing (AIM) simply and effectively...
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AdAsia enters Greater China market with expansion into Taiwan Move to be closely followed by offices in China and Hong Kong SINGAPORE – 29 November 2016 – AdAsia Holdings...
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Oracle Marketing Cloud Helps B2B Marketers Accelerate Lead Generation New marketing automation and content marketing capabilities break down marketing silos and simplify cross-devi...
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SEA Consumers Shopping Online During Singles Day, Marketers Leveraging Mobile to Meet Consumers’ Seasonal Needs Consumers are browsing and purchasing on separate devices Singapore...
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Oracle Marketing Cloud Empowers Customers to Manage Identity Gap Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver A...
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Progress Releases DigitalFactory: The Only Digital Transformation Solution Designed with the Marketer, IT and Developer in Mind Cloud platform helps businesses drive digital agilit...
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Criteo to Acquire HookLogic - Strengthening its Performance Marketing Platform Acquisition of HookLogic will expand Criteo’s business to brand manufacturers SINGAPORE – 5 October,...
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AdAsia Holdings launches CastingAsia, an influencer marketing platform New addition to the AdAsia Digital Platform adds data-driven influencer marketing capabilities SINGAPORE – 25...
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SD-WAN: WHAT’S IN A NUMBER? By: John Vincenzo, Senior Vice President, Chief Marketing Officer, Silver Peak There’s been a lot of numbers passed around when it comes to software-def...
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Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund Smaat...
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Criteo Pursues Further In-market Growth with New Office in New Delhi, Appoints Ajeet Kandachar as Managing Director of India · Criteo invests in India by opening a new office in Ne...
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