Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera

Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera Newly Developed Full-frame 24.2MP(i) Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for…

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APSC Zoom Lens to E-mount Lens Line-up

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APSC Zoom Lens to E-mount Lens Line-up New Compact, Lightweight E 18-135mm F3.5-5.6 OSS Features Outstanding Sharpness and Fast, Precise, Quiet AF for a wide variety of still and video applications SEL18135…

Canon Empowers Photography Enthusiasts with Sharper Shooting Capabilities and Greater Creative Control with Four New Products

Canon Empowers Photography Enthusiasts with Sharper Shooting Capabilities and Greater Creative Control with Four New Products Canon today breaks new ground in imaging technology innovations with the launch of the following products: Canon EOS M100 The EOS M100 is Canon’s…

New NIKKOR lenses to capture your world in its entirety

New NIKKOR lenses to capture your world in its entirety The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED empower photographers to capture bold and dramatic visions with extreme clarity…

Sony Introduces Two New Wide-Angle Full-Frame E-Mount Lenses

Sony Introduces Two New Wide-Angle Full-Frame E-Mount Lenses New 16-35mm F2.8 GM completes the E-mount F2.8 G Master “trinity”; 12-24mm F4 G covers widest angle among all full-frame E-mount lenses SEL1635GM                  …

Canon announces new telephoto COMPACT-SERVO Lens for 4K cameras that offers broad focal length range and excellent operability

Canon announces new telephoto COMPACT-SERVO Lens for 4K cameras that offers broad focal length range and excellent operability CN-E70-200mm T4.4 L IS KAS S (with the ZSG-C10 dedicated grip) CN-E70-200mm T4.4 L IS KAS S (body only) SINGAPORE, 21 April…

Canon’s new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest details

Canon’s new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest details Canon’s EF-S35mm f/2.8 Macro IS STM is the first EF-S lens designed with built-in Macro Lite technology to redefine and illuminate everyday moments           …

Canon celebrates 14th consecutive year of No. 1 share of global interchangeable-lens digital camera market

Canon celebrates 14th consecutive year of No. 1 share of global interchangeable-lens digital camera market SINGAPORE, March 29, 2017— Canon Inc. announced today that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share…

Canon celebrates significant milestone with production of 120 million interchangeable EF lenses

Canon celebrates significant milestone with production of 120 million interchangeable EF lenses SINGAPORE, 14 September 2016 – Canon today announced the achievement of a new lens-manufacturing milestone with the production on August 26, 2016, of the Company’s 120-millionth EF-series interchangeable…

Sony Introduces 18-110mm Super 35mm / APS-C Lens With Power Zoom Capability

Sony Introduces 18-110mm Super 35mm / APS-C Lens With Power Zoom Capability ·  E PZ 18-110mm F4 G OSS (SELP18110G) with 6.1x high zoom ratio ·  High resolution suited for professional 4K movie production ·  Smooth Motion Optics (SMO) design…

Canon launches first HD laser projector in their interchangeable lens projector range

Canon launches first HD laser projector in their interchangeable lens projector range The LX-MU800Z laser digital light processing (DLP) projector offers a 20,000 hour light source, and up to 8,000 lumens of brightness for a wide range of applications.  LX-MU800Z…

Canon delivers outstanding imaging performance for professionals with highly anticipated ultra wide-angle lens EF16-35mm f/2.8L III USM

Canon delivers outstanding imaging performance for professionals with highly anticipated ultra wide-angle lens EF16-35mm f/2.8L III USM With a large aperture of f/2.8 for brilliant brightness and significant improvements to the build quality, the EF16-35mm f/2.8L III USM promises stunning…

Sony Tops Five Categories at 2016 EISA Awards

Sony Tops Five Categories at 2016 EISA Awards (SINGAPORE, 16 August 2016) – Recognising Sony’s success in delivering products that inspire and fulfil customer curiosity, the European Imaging and Sound Association (EISA) have honoured Sony with five awards in their 2016…

Dare to be different with Olympus OM-D E-M5 Mark II Online Customisation Service

Make a bold statement this season with a customised OM-D E-M5 Mark II set, featuring the finest M. ZUIKO PREMIUM lenses and handcrafted leather accessories. Olympus Singapore has recently launched the OM-D E-M5 Mark II customisation service, which now allows…

A look inside the Sony FE 24-70mm G Master Lens

Ever wonder what pieces make a lens? Well, you’re in for a treat because Sony just created a video which will show you what exactly makes up the inside of the Sony FE 24-70mm F2.8 G Master™ lens! The FE 24-70mm…