Canon’s new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest details

Canon’s
new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest
details

Canon’s
EF-S35mm f/2.8 Macro IS STM is the first EF-S lens designed with

built-in
Macro Lite technology to redefine and illuminate everyday moments

          

SINGAPORE,
6 April 2017 – Canon today
introduced the new EF-S35mm f/2.8 Macro IS STM, a compact macro lens with
built-in macro lights for aspiring photographers to discover the expressive
world of macro imagery. The lens is also equipped with Hybrid IS technology to
ensure that users will be able to capture sharp and vivid images without
worrying about camera shake even when taking macro pictures at very close
range. The accessibly priced lens is highly adept at capturing nuanced details
such as the rich textures of textile and food, and the intricacy of small
insects. With a perspective of a 56mm equivalent standard lens, it also makes
an ideal lens for capturing natural everyday moments and can also be used for
scenery, portrait and night photography.

“The EF-S35mm f/2.8 Macro IS STM is Canon’s
latest iteration of our ongoing commitment to innovative imaging technology,”
said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.
“Specially designed with built-in Macro Lite technology, the versatile EF-S35mm
f/2.8 Macro IS STM will empower even beginner DSLR photographers to capture
impressive macro photos or the beauty of daily moments.”

Lighting
up the details

With a built-in LED light on both the left and
right side of the lens, the EF-S35mm f/2.8 Macro IS STM is designed to excel in
macro photography. With this technology, the subject is illuminated from the
front, resulting in balanced lighting, minimal shadow effects and an accurate
reproduction of vibrant colours. Additionally, advanced users can choose to
toggle between one or both lights using the Macro Lite On button on the side of
the lens to control the lighting intensity by choosing to turn on left, right,
or both lights to deliver beautiful images evoking greater dimension and
contrast.

With the ability to control the optimal level
of light, the EF-S35mm f/2.8 Macro IS STM will empower users to shoot bright
and beautiful pictures of everyday items like flowers, food or close-up
portraits without the hassle of carrying along special equipment like external
speedlite that may cause shadowing during macro photography.

Smart
design achieves exceptional image quality

With 1.0x magnification, the EF-S35mm f/2.8
Macro IS STM shoots at 1:1 life-size magnification, capturing finer details and
textures of the subject. The large f/2.8 aperture captures light proficiently
even in dim conditions, enabling users to create unique blurring effects that
adds an artistic dimension to their images. With a working distance (the
distance between the subject to the tip of the lens) of just 30 mm, coupled
with a tapered design, photographers will be able to get within close proximity
to their subjects for greater dramatic effects without worrying about
undesirable casting shadows.

Furthermore, the incorporation of the
molded-glass aspherical lens in the EF-S35mm f/2.8 Macro IS STM adeptly corrects
aberrations and ensures high quality images with edge-to-edge sharpness.

Steady
hands

The EF-S35mm f/2.8 Macro IS STM is equipped with
Hybrid Image Stabilizer to mitigate the effects of camera shake arising from
handheld photography. The Hybrid IS compensates for both lateral and angular
shakes to ensure the reproduction of beautiful and crisp macro images.

This image stabilizing feature, also a mainstay
in Canon’s suite of high-end lens, provides stabilizing effect of up to 4 stops
shutter speed[1] to deliver smooth close-up
photography without the use of a tripod. In addition, the EF-S35mm f/2.8 Macro
IS STM is equipped with a lead-screw type STM motor, assuring users of stable,
seamless and sharp footage while shooting macro movies. The motor produces
minimal noise, which means users can now capture ambient sound without any
sound distractions from the motor.

Pricing
and Availability

The EF-S35mm f/2.8 Macro IS STM will be
available at all Canon authorised dealers in end-May and pricing will be advised
at a later date. 

Product
specifications

EF-S35mm
f/2.8 Macro IS STM

Focal length:                                       35mm

Maximum aperture:                             f/2.8

Lens construction:                              10 elements in 6 groups

Minimum focusing distance:               0.13m

Maximum magnification:                    1.0x

Drive system:                                      Lead
screw-type STM drive system

Dimension:                                          69.2mm
x 55.8mm

Weight: Approx.                                  190g

About Canon Singapore Pte. Ltd.

Canon is a global leader in
photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the
headquarters for South & Southeast Asia driving sales, marketing and
service strategies. Besides handling the domestic market, the company covers 22
other regions including subsidiaries in India, Malaysia, Thailand and Vietnam.
The parent company Canon Inc. has a global network of close to 300 companies
and employs close to 200,000 people worldwide. It is dedicated to the
advancement in technology and innovation and commits more than 8% of its total
revenue each year to R&D. Canon is consistently one of the top few
companies to earn the most number of patents over the last 20 years. As a
Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses
on living and working together for the common good.

More information is available at www.canon.com.sg.