Zoom far, get closer and have fun capturing your best self-portraits with the new Canon PowerShot SX730 HS

Zoom
far, get closer and have fun capturing your best self-portraits with the new
Canon PowerShot SX730 HS

Ergonomically-designed
for a secure grip, the Canon PowerShot SX730 HS makes a perfect selfie shooter
with a tilt-type screen and high zoom capabilities

SINGAPORE, 6 April 2017 – Canon today announced the launch of the new
PowerShot SX730 HS high-zoom compact camera. This pocket-sized addition
provides high quality imaging and encompasses a high-sensitivity 20.3 megapixels
CMOS sensor, up to 40x optical zoom, 180-degrees tilting LCD screen and
advanced features such as Smooth Skin mode for enhancing self-portraits.

“The Powershot SX series is proven for its high
zoom capabilities, enabling far-reaching sight for photographers such that fine
details can be captured even from afar,” said Edwin Teoh, Head of Marketing,
Singapore Operations, Canon Singapore. “Going a step further to broaden
functionality, features such as the smooth skin mode and tilt-type screen on
the PowerShot SX730 HS will help
users to take the most flattering and high-resolution selfies.”

Bridging
Distances with Powerful 40x zoom

For users who are accustomed to the portability
of small cameras and desire high zoom capabilities, the PowerShot SX730 HS offers
the best of both worlds. Weighing a mere 300 grams, the PowerShot SX730 HS has
far-reaching goals. With a high zoom capability of up to 40x which can be
doubled to 80x zoom with Canon Zoomplus technology, the PowerShot SX730 HS is
capable of capturing stunning details of distant subjects such as wildlife and
concert performances.

The PowerShot SX730 HS is also equipped with
the Zoom Framing Assist feature which ensures that users enjoy the fun of
photography without worrying about losing track of their subjects. Should the
subject move out of frame while user is shooting, the Zoom Framing Assist
feature can be activated with a push of the button, to zoom out and quickly
locate the subject, keeping it in frame. In addition, the Auto Zoom feature
also enhances framing precision to help users achieve well-framed shots without
complication. In essence, the function will enable the camera to adjust the
zoom factor automatically, to maintain the optimum framing based on users’
desired setting.

Perfecting
Portraiture Techniques with the new Smooth Skin mode

Taking creative shots and finding the best
angles for self-portraits can now be a breeze with the PowerShot SX730 HS’s
tilting LCD screen, which flips up to 180 degrees upward and downward. With
three levels of effects to choose from via the Smooth Skin mode, users may
bypass the reliance on filters to look their best. Coupled with the option to
blur the background, depth of field can be achieved for beautiful portraits.
The Smooth Skin mode is available in both the Self-Portrait mode and Regular
mode. Along with a built-in Stabilization mode that suppresses camera shakes,
sharp and high quality shots can be ensured.

Easy
connectivity and instant sharing

The PowerShot SX730 HS is also equipped with a
host of connectivity features. With Wi-Fi and NFC (Near Field Communications)
capabilities, users can easily establish a connection between the camera and
their smartphones for photos and videos transfer, wireless printing, uploading
onto social media and to use their smartphones for remote shooting via the
Canon Camera Connect app. Additionally, with the built-in Bluetooth low energy
technology, users can to switch to Wi-fi connection easily to transfer or view
images on the go.

Pricing
and Availability

The PowerShot SX730 HS will be available at all
Canon authorised dealers in end-May and pricing will be advised at a later
date.

Product
specifications

PowerShot
SX730 HS

Image sensor:             1/2.3-type
20.3 Mega-Pixel CMOS sensor

Imaging processor:     DIGIC 6

Lens:                           40x
IS 24-960mm f/3.3 (W) – f/6.9 (T)

LCD:                            3.0-type (4:3) Approx.
922,000 dots (Approx. 180 degree upward tilt)

Movie:                         Full
HD up to 59.94fps

Connectivity:               Wi-Fi/NFC/Bluetooth
low energy enabled

Dimensions:                110.1mm
in length, 63.8mm in breadth and 39.9m in depth

Weight:                        Approx.
300g

About Canon Singapore Pte. Ltd.

Canon is a global leader in
photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the
headquarters for South & Southeast Asia driving sales, marketing and
service strategies. Besides handling the domestic market, the company covers 22
other regions including subsidiaries in India, Malaysia, Thailand and Vietnam.
The parent company Canon Inc. has a global network of close to 300 companies
and employs close to 200,000 people worldwide. It is dedicated to the
advancement in technology and innovation and commits more than 8% of its total
revenue each year to R&D. Canon is consistently one of the top few
companies to earn the most number of patents over the last 20 years. As a
Fortune Global 500 company, Canon is guided by its kyosei philosophy that
focuses on living and working together for the common good.

More information is available at www.canon.com.sg.