Canon introduces the world’s first autofocus macro lens with built-in Macro Lite

SINGAPORE, 11 May 2016 – Canon today
introduced the latest addition to Canon’s EF-M range, the EF-M28mm f/3.5 Macro
IS STM. The new lens complements the existing wide angle, pancake, and
telephoto lenses available for the EOS M series of mirrorless compact cameras.
Among other innovative features it brings, the EF-M28mm f/3.5 Macro IS STM is
the world’s first macro lens with built-in Macro Lite, a feature which allows
users to explore different depths and dimensions in macro photography with diverse
light settings.

“The
new EF-M28mm f/3.5 Macro IS STM
underscores Canon’s commitment to supporting the EOS M series of mirrorless
cameras with an expanding lineup of complementary lenses,’’ said Edwin Teoh,
Head of Marketing, Singapore Operations, Canon Singapore. “With innovative
features such as the built-in Macro Lite feature which is a world’s first, we
are confident that the new lens will widen the range of creative possibilities
for photographers, and would prove to be appealing even for advanced DSLR users
considering the EOS M range as a secondary camera.”

Lighting plays a crucial role in macro photography.
The EF-M28mm f/3.5 Macro IS STM with its built-in Macro Lite feature, will
enable users to illuminate small subjects without any shadows. With this
capability, users can take attractive shots of small subjects typical to food
photography and insect photography, or even product shots for online retailing.

Coupled with its adjustable light direction and
strength, photographers will find it easy to manipulate lighting situations to
create their desired photo. Using the Macro Lite ON button on the side of the
lens, users can choose to turn on left, right, or both lights, and control the
intensity of light on each side, thereby creating a better sense of depth in
their photos.

While most macro lenses can shoot small subjects at
1:1 life-size magnification, the EF-M28mm f/3.5 Macro IS STM is the first[2]
autofocus lens capable of focusing at infinity in normal shooting, and provide
1.2x magnification in macro shooting. In its super Macro mode, users can shoot
their subjects as close as 13mm from the end of the lens, which allows them to
capture all the finer details and textures of their subject. The ability to
capture these intricate details makes food photography and insect photography
incredibly dynamic, and makes shooting small objects such as jewellery more
dramatic.

As macro photography usually requires the photographer
to get very close to the subject, a larger lens could cast an unwanted shadow.
To address this limitation, the EF-M28mm f/3.5 Macro IS STM is designed with an
acute lens top shape, with tapered edges to avoid casting shadows on the
subject.

With the capability to shoot with focus at infinity,
and the perspective of a 45mm equivalent standard lens, the EF-M28mm f/3.5
Macro IS STM can deliver beyond macro photography. It can also be used for
other types of shoots which require a natural angle of view and perspective,
such as with portraits and nightscape shots.

Equipped with the powerful Hybrid IS system, angle and
shift camera shake can be countered on the EF-M28mm f/3.5 Macro IS STM,
resulting in sharp photos even with handheld photography. This reduces the need
for a tripod, which is usually required in professional macro photography
set-ups. Similarly, the EF-M28mm f/3.5 Macro IS STM’s Macro Lite feature
reduces the need for external lamps, thus enabling users to achieve the same
effect without needing extra equipment.

By incorporating a UD lens and two aspherical lenses,
one of which is double-sided aspherical lens, the EF-M28mm f/3.5 Macro IS
STM effectively corrects chromatic and other types of aberration,
resulting in outstanding optical performance with excellent edge-to-edge
sharpness.

Weighing a mere 130g and measuring 45.5mm when
retracted, the EF-M28mm f/3.5 Macro IS STM stands as the world’s lightest[3]
macro lens. Its compact size and portability reflects the key product traits of
the EOS M series of mirrorless cameras, making it truly an everyday lens for
daily moments.

Pricing and availabilityThe pricing and
availability of the EF-M28mm f/3.5 Macro IS STM lens will be advised
at a later date.

Focal
length: 28mm
Maximum aperture: f/3.5
Minimum focusing distance: 0.097m (normal mode), 0.093m (super macro mode)
Maximum magnification: 1.2x
Length: 45.5mm
Weight: Approx. 130g