Canon celebrates 14th consecutive year of No. 1 share of global interchangeable-lens digital camera market

Canon celebrates 14th consecutive year of No.
1 share of global interchangeable-lens digital camera market

SINGAPORE, March 29, 2017— Canon Inc. announced today that the
Company’s interchangeable-lens digital cameras (digital SLR and compact-system
cameras) have maintained the No. 1 share of the global market for 14
consecutive years from 2003 to 2016*.

Canon develops the key components featured in
its interchangeable-lens cameras— CMOS image sensors, image processors and
interchangeable lenses— in the pursuit of “Speed, Comfort and High Image
Quality, the core concept of the EOS series.” The Company employs these
cutting-edge technologies across its entire lineup, from entry-level
models that achieve high image quality with easy operation to flagship cameras
trusted by professionals, effectively responding to the needs of a wide range
of users.

In 2003, the dawn of digital SLR cameras,
Canon introduced its breakthrough EOS 300D Digital (EOS Digital Rebel or EOS
Kiss Digital in other regions). This groundbreaking camera, which was
competitively priced and featured a compact, lightweight design, captured the
top share of the global market and set the stage for growth in the digital SLR
market.

Since that time, Canon has continued to launch
a range of epoch-making products, including the professional-model EOS-1D
series and the EOS 5D series which paved the way for digital SLR video
recording.

In 2016, Canon introduced an impressive lineup of
interchangeable-lens camera products that supported the Company’s achievement
of a 14th consecutive year at the top of the global market. In the first quarter
of 2016, the Company unveiled the flagship model, the EOS-1D X Mark II, which
wields significant clout in the sports photography world thanks to its 14
frame-per-second continuous shooting. This was followed by the EOS 80D for
advanced-amateur users, which features excellent still image quality and superb
operability when shooting videos. The EOS 5D Mark IV, capable of 4K video, was
released in second half of the year. Additionally, the Company’s
interchangeable-lens camera lineup was further expanded with the
introduction of the high-end EOS M5 compact-system camera in September.

Canon will continue to respond to the needs of
its wide range of customers by further bolstering its lineup in 2017.
Earlier this February, Canon announced the introduction of n three cameras
equipped with the cutting-edge and highly accurate autofocus technology, Dual
Pixel CMOS AF: the EOS M6 compact-system camera and the EOS 77D (EOS 9000D in
other regions) and EOS 800D (EOS Rebel T7i or EOS Kiss X9i in other regions)
digital SLR cameras.

Through the further refining of its diverse
imaging technologies based on the Company’s core optical technologies, Canon
will further strengthen and expand the EOS lineup through the
integration of still image, video and network functionality. Canon will
continue striving to create attractive and reliable products aimed at
contributing to expanding the culture of photographic and video imaging.

*Based on a Canon
survey