AdColony Ups its Mobile Video Offering Launches Aurora™ HD Mobile Video, the Most Advanced and Immersive Video Format in Mobile Partners with Disney in APAC for its global blockbuster release AdColonySINGAPORE, 08 JUNE, 2017— AdColony, the largest independent mobile advertising platform,…
Start-up invents ground-breaking Augmented Reality tech to create adverts the size of sky scrapers.
Start-up invents ground-breaking Augmented Reality tech to create adverts the size of sky scrapers. New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a ground-breaking new augmented reality solution called ECHO. ECHO is a patented…
AdAsia Holdings launches in-feed native ads
AdAsia Holdings launches in-feed native ads New formats to grow native advertisement arsenal SINGAPORE – 16 February 2017 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has today launched in-feed native ad formats for both desktop…
AdAsia Holdings expands mobile video offering with Parallax
AdAsia Holdings expands mobile video offering with Parallax Out-stream vertical video formats added to the AdAsia Video Network SINGAPORE – 7 December 2016 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, is today…
Glispa Acquires Avocarrot Programmatic Native Advertising Exchange
Glispa Acquires Avocarrot Programmatic Native Advertising Exchange Positions Glispa Global Group as a Top Independent Mobile Programmatic Marketplace for Mobile App Developers Singapore: September 14, 2016 – Glispa Global Group, the mobile ad tech pioneer, announces the acquisition of Avocarrot, to further bolster its…
Telkom Group launches MediaHub, supporting the Content and Advertising Industries in Indonesia
Telkom Group launches MediaHub, supporting the Content and Advertising Industries in Indonesia JAKARTA, Indonesia, Sept 7, 2016 – (ACN Newswire) – Metrasat, the satellite business unit of PT Multimedia Nusantara (TelkomMetra), a subsidiary of PT Telekomunikasi Indonesia, Tbk (Telkom), has…
WhatsApp users to receive adverts: HAUD comment
WhatsApp has announced that it will be making the move into A2P space, sharing more data with Facebook and letting some companies send messages to users. The news has caused many analysts and industry experts to raise concerns, but what…
ORACLE AND SNAPCHAT MEASURE IMPACT OF SNAP ADS ON SALES IN STORES
ORACLE AND SNAPCHAT MEASURE IMPACT OF SNAP ADS ON SALES IN STORES New Measurement Research for Snapchat Advertisers Finds 92% of Ad Campaigns Saw Positive Offline Sales Increases REDWOOD SHORES, CA – June 15, 2016 – Oracle and Snapchat today announced…
Global Study Finds an Ecosystem-based Strategy Lowers Fraud Levels in Programmatic Advertising
Global Study Finds an Ecosystem-based Strategy Lowers Fraud Levels in Programmatic Advertising One-third of marketing and advertising technology professionals are willing to move applications to a new data center to reduce latency time and fraudulent activities REDWOOD CITY,…