WhatsApp users to receive adverts: HAUD comment

WhatsApp has announced that it will be making the move into A2P
space, sharing more data with Facebook and letting some companies send messages
to users. The news has caused many analysts and industry experts to raise
concerns, but what this will mean for MNO revenue?In response to the news, Steven Sammut Chief Operations Officer at HAUD, said
the following:

“Having
dominated the P2P messaging market, it was only a matter of time until WhatsApp
try claim part of the A2P messaging space.  The announcement that WhatsApp
will begin to share more data with Facebook to allow companies to send messages
to users is something that mobile operators should keep tabs on, as most have
successfully carved out considerable revenue streams from allowing
organisations to quickly and reliably reach key consumer audiences. “It
will take a lot to dislodge SMS’s position as a vital ubiquitous delivery
road for A2P messages. This new WhatsApp functionality could however increase
the volumes by bringing in traffic that would otherwise use other routes like
email. WhatsApp will probably take a slice of the cake, but it may also bring
more cake to the party.”

To find out more, visit http://www.bbc.co.uk/news/technology-37184651