AdAsia Holdings expands mobile video offering with Parallax

AdAsia Holdings expands mobile video offering with
Parallax  

Out-stream vertical video formats added to the AdAsia
Video Network

SINGAPORE
– 7 December 2016 – AdAsia Holdings, an advertising
technology company and creator of the AdAsia Digital Platform, is today
expanding its’ video advertising offerings to include out-stream vertical video
formats for mobile web.

The out-stream additions, collectively
named Parallax, are nestled within a page or piece of content. The video ads
are activated when the ad space comes into view on a vertically-held mobile
device.

The formats include Vertical Video, Video +
Background and Basic Video:

Parallax is added to the AdAsia Video
Network’s existing out-stream, in-stream and rich media offerings for desktop
and mobile.

Kosuke Sogo, CEO and co-founder of AdAsia
Holdings said: “The large volume of mobile device usage in Asia means it’s
important that marketers and advertisers reach their audiences through this
medium – no matter how the user holds their device.”

“Marketers often have to source for
multiple vendors across the entire video advertising process. We wanted to
simplify and equip clients with a transparent end-to-end solution that spans actor
casting and video production to ad placement and campaign reporting,” said
Sogo.

Currently, clients have access to
CastingAsia for the sourcing and hiring of video actors, and AdAsia Video
Production for filming, video editing and conversion of videos into vertical
formats. Placement of video ads across desktop and mobile device inventory, and
campaign reporting, can be made through the AdAsia Video Network and AdAsia
Digital Bidder. All these solutions are made available through the AdAsia
Digital Platform.