Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

Near Integrates Global
Consumer Data into Oracle’s BlueKai Marketplace

Singapore, 7
December 2016: Near, the leading location
intelligence platform, today announced its integration with Oracle Data Cloud
to make Near’s global audience data available through Oracle’s BlueKai Marketplace.

The integration will
enable users of Oracle’s BlueKai Marketplace to access Near’s audiences,
which are curated using real-time location and behavioural data. By overlaying Near’s data
on their existing targeting data, marketers will be better able to reach their
target audiences, understand and improve their campaigns, and optimise media
spends. Since the Near platform builds audiences from device data, the
agreement also dramatically expands the global reach of Oracle’s Bluekai Marketplace
with new audience sets.

The Near platform
combines and analyses data from over a billion devices, allowing marketers to gather insights on consumers and places, act on them
in real-time, and measure impact. Near is also an existing Gold
level member of the Oracle PartnerNetwork (OPN). The Oracle Data
Cloud works with key data players and integrates with more than 200 media
companies, including publisher exchanges, agency trading desks and DMPs who can
use the data for reaching consumers more effectively.

“Location is a crucial data
set for most brands today. Through our integration with Oracle’s BlueKai Marketplace,
brands will now have unique access to audience sets built from location data
that will help them target these audiences and benefit from an advanced
understanding of their consumers,” said Aditi Kohli, Senior Director for
Data Partnerships, Near.

“We are pleased to
integrate Near’s global location data into Oracle’s BlueKai Marketplace,
so marketers can take advantage of robust location-based intelligence for
smarter decision making around the world,” said Rich Harris, Group Vice
President, Oracle Data Cloud.

About Near:

Near is the largest
location intelligence platform providing real-time information on places,
people and products. The Near platform powers Allspark, its flagship
product enabling customers to visualize, engage and analyze audience
data including their location and behaviour for data-driven decisions.

Founded in 2012, Near is
headquartered in Singapore with offices in San Francisco, London, Bangalore,
Singapore, Tokyo and Sydney. To date, the company has data from over a billion
devices and has put it to work for marquee brands including P&G, Coca Cola,
Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.

Near is backed by
investments from leading venture capitalists Sequoia Capital, JP Morgan Private
Equity Group, Telstra Ventures and Global Brain Japan. Visit www.near.co to find out more.