AdColony Ups its Mobile Video Offering

AdColonySINGAPORE, 08
JUNE, 2017— AdColony, the largest independent mobile advertising platform,
today announced the launch of Aurora™ HD Video, a suite of interactive mobile
video creative products that fundamentally changes the way consumers can
physically engage with video content. Aurora™ HD Video allows advertisers to
immerse consumers into video content in a way never before seen in mobile
advertising, delivering branding and engagement goals with TV-like reach.

Powered by AdColony’s Instant-Play™
technology, the video gives marketers access to powerful graphic capabilities,
interactive content that is enhanced with haptic effects and other native
mobile capabilities that result in an experience for the viewer that is more
immersive than anything else in market.

“The future of Mobile Video is here,
and, it is very different from what anyone has experienced yet,” explained
Vikas Gulati, managing director of AdColony for Asia Pacific. “Video ads have
always been a one-way street, yet, users want more than that. They want custom
graphic effects that provide a life-like experience and content that rewards
them for interacting with it.”

From creating fully shoppable video
experiences, to changing backgrounds, to switching between concurrently-running
videos, Aurora™ HD Video allows users a range of ways to interact and
personalise the experience on their screens.

As one of its first advertisers,
AdColony partnered with Disney to launch a mobile campaign for its global
blockbuster release: Pirates of the Caribbean: Dead Men Tell No Tales which
ran in the U.S. and APAC.

The campaign
comprises an online treasure hunt that allows users to unlock rewards by
engaging with the content in front of them. As a custom trailer for the film
played, consumers tapped specific items on the screen, and were rewarded with
exclusive video content from the film for everything they found. You can
experience the video here.

Added Gulati:
“Mobile is no longer just an extension of TVs or digital videos. Mobile
creative requires  crystal clear sound and picture quality, buffer-free
video playback in apps, and a variety of post-video experiences to drive
consumer actions. We are excited to have Disney as our very first Aurora™
advertiser and look forward to delivering results on brand and performance
levels.”

AdColony has been a leader in mobile
video since 2011, when they launched Instant-Play™ HD video, a proprietary
technology that ensures crystal clear, buffer-free video playback in apps.
AdColony also pioneered the ability to engage with mobile video with their 2013
launch of dynamic end cards that provide the viewer with a variety of immersive,
engaging post-video experiences to drive consumer actions. Since bringing these
products to market, AdColony has run over 26 billion minutes of mobile video
ads, and driven 78 billion impressions.

The Aurora™ video suite is powered by
the AdColony 3.1 SDK. AdColony’s SDK is currently in more of the top 1,000 apps
than anyone outside of Google, and this deep integration with top publishers
allows advertisers to access the company’s latest and most innovative
technology in the most popular apps in the world.

For more information, please visit http://adcolony.com/technology/auroravideo