ORACLE AND SNAPCHAT
MEASURE IMPACT OF SNAP ADS ON SALES IN STORES
MEASURE IMPACT OF SNAP ADS ON SALES IN STORES
New Measurement
Research for Snapchat Advertisers Finds 92% of Ad Campaigns Saw Positive
Offline Sales Increases
Research for Snapchat Advertisers Finds 92% of Ad Campaigns Saw Positive
Offline Sales Increases
REDWOOD SHORES, CA – June 15, 2016 – Oracle and
Snapchat today announced a partnership to measure the impact of digital
advertising in the physical world. By teaming together, Oracle Data Cloud and
Snapchat measure incremental store sales resulting from marketing campaigns run
on Snapchat. By analyzing the impact of campaigns on in-store sales, Oracle
Data Cloud will help consumer packaged goods (CPG) advertisers quantify and
improve their ongoing marketing efforts on Snapchat.
Snapchat today announced a partnership to measure the impact of digital
advertising in the physical world. By teaming together, Oracle Data Cloud and
Snapchat measure incremental store sales resulting from marketing campaigns run
on Snapchat. By analyzing the impact of campaigns on in-store sales, Oracle
Data Cloud will help consumer packaged goods (CPG) advertisers quantify and
improve their ongoing marketing efforts on Snapchat.
Oracle Data Cloud also released new
research analyzing the in-store sales lift from 12 CPG campaigns run on
Snapchat for leading cosmetic, personal care, cleaning, packaged food, and
beverage brands. Among the findings:
research analyzing the in-store sales lift from 12 CPG campaigns run on
Snapchat for leading cosmetic, personal care, cleaning, packaged food, and
beverage brands. Among the findings:
● 92 percent of the
Snapchat ad campaigns drove a positive lift in in-store sales
Snapchat ad campaigns drove a positive lift in in-store sales
● Snapchat ad campaigns
exceeded Oracle Data Cloud norms on all key metrics with sales lift being the
primary driver.
exceeded Oracle Data Cloud norms on all key metrics with sales lift being the
primary driver.
“We are delighted to be working with one
of the fastest-growing platforms in history to help Snapchat advertisers
understand and improve the effectiveness of their campaigns,” said Eric Roza,
Senior Vice President of the Oracle Data Cloud. “By combining offline sales
data with cutting-edge analytics, we can help Snapchat advertisers maximize
their return on investment and drive higher profits.”
of the fastest-growing platforms in history to help Snapchat advertisers
understand and improve the effectiveness of their campaigns,” said Eric Roza,
Senior Vice President of the Oracle Data Cloud. “By combining offline sales
data with cutting-edge analytics, we can help Snapchat advertisers maximize
their return on investment and drive higher profits.”
“We’ve been listening closely to
advertisers and delivering the data they need,” said Clement Xue, Global Head
of Revenue Operations at Snapchat. “This research shows that Snapchat is more
effective at driving sales for advertisers, and we’re delighted to offer this
measurement solution going forward.”
advertisers and delivering the data they need,” said Clement Xue, Global Head
of Revenue Operations at Snapchat. “This research shows that Snapchat is more
effective at driving sales for advertisers, and we’re delighted to offer this
measurement solution going forward.”
Oracle Data Cloud is the largest global
data-as-a-service solution, with access to more than $3 trillion dollars in
consumer transaction data, 2 billion global consumer profiles, and 1,500+ data
partners. Oracle Data Cloud integrates that data with more than 200 major media
companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency
trading desks.
data-as-a-service solution, with access to more than $3 trillion dollars in
consumer transaction data, 2 billion global consumer profiles, and 1,500+ data
partners. Oracle Data Cloud integrates that data with more than 200 major media
companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency
trading desks.
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