Apps to be Launched on Singapore Airlines Flights
ARMONK,
N.Y. AND SINGAPORE – 18 May 2017– IBM (NYSE: IBM) today announced the Singapore Airlines (SIA) Group
selected MobileFirst for iOS apps to provide a seamless experience across
flight operations processes. With apps, Fly Now and Roster for iPad, pilots
will be equipped with relevant information and flight-related updates.
The use of the apps are
expected to enhance pilot productivity by digitising manual processes related
to airline operations and regulations. These mandatory processes are critical
aspects of flight readiness from pre-flight right through post-flight
operations.
From mid-June this year,
SIA pilots will have access to these two new iOS apps, as part of a suite of
apps installed on company-issued iPads. A cross-geography team from IBM iX, one
of the world’s largest digital agencies, has been working closely with SIA’s
pilots to design apps that enhance operational pre-flight processes. These
include:
·
Fly
Now provides
a single, real-time location for flight-related information and actions such as
the flight plan, pilot check-in, information related to a specific aircraft,
collaboration with other crewmembers, access to technical and operational
circulars and historical reports. This app enables pilots to rely less on
multiple systems in order to retrieve flight information and cut down on
paperwork.
·
Roster gives a 60-day view of
flights assigned to a pilot, as well as an alert-based tracking of the pilot’s
upcoming expirations for visas, passports and other flying certifications.
“Singapore Airlines is
investing heavily in digital initiatives to improve the customer experience as
well as enhance processes and efficiency in various aspects of our business
operations,” said Captain Quay Chew Eng, SIA’s Senior Vice President of Flight
Operations. “Together with IBM, we are pushing ourselves further by introducing
mobile innovations to the flight deck that will move us closer to more seamless
flight operations.”
“A smooth and safe
flight is always a top priority for airlines. Today, we are seeing
forward-thinking airlines like Singapore Airlines investing in digital
technologies like the MobileFirst for iOS, which integrates analytics with
mobile apps, to improve efficiencies and enhance the passenger flying
experience,” said Dee Waddell, Global Managing Director, IBM Travel &
Transportation. “Equipping the pilots with the Fly Now and Roster apps on the
iPad, offers them ease of access to pertinent information at their fingertips,
which helps them make more informed and quicker decisions. Our relationship
with Singapore Airlines demonstrates their continued commitment to innovation
and always putting their customers first.”
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