Viu launches in Thailand
Premium Asian content
tailored to Hallyu which sweeps the market with overwhelming affinity
to online video viewing
tailored to Hallyu which sweeps the market with overwhelming affinity
to online video viewing
Singapore, May 18, 2017 – Viu, a leading pan-regional OTT
video service by PCCW Media, is officially launched in Thailand today, bringing the service now to 15
markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines
and the Middle East namely Bahrain, Egypt, Jordan, Kuwait, Oman,
Qatar, Saudi Arabia and UAE.
video service by PCCW Media, is officially launched in Thailand today, bringing the service now to 15
markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines
and the Middle East namely Bahrain, Egypt, Jordan, Kuwait, Oman,
Qatar, Saudi Arabia and UAE.
Premium Asian content with Thai subtitles, comprising the latest dramas
and variety shows from Korea and Japan, will be delivered quickly after local
telecast and can be easily accessed via Viu mobile app and www.viu.com website.
and variety shows from Korea and Japan, will be delivered quickly after local
telecast and can be easily accessed via Viu mobile app and www.viu.com website.
Ms. Janice Lee, Managing Director of PCCW Media
Group, said, “The Hallyu which is sweeping across Asia is notable in
Thailand and we are pleased to see that Viu has already recorded over 820,000
fans on Viu Thailand Facebook page even months before our launch. Leading
K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service
launch to access our vast library of premium Korean and other Asian
content.”
Group, said, “The Hallyu which is sweeping across Asia is notable in
Thailand and we are pleased to see that Viu has already recorded over 820,000
fans on Viu Thailand Facebook page even months before our launch. Leading
K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service
launch to access our vast library of premium Korean and other Asian
content.”
Ms. Lee said, “Our recent research^ shows that 93%
of online population in Thailand have watched videos on the web. We
are fully leveraging this surging trend with a two-pronged approach of our
services: ad-supported free viewing of their favourite shows and subscription
services with express content access and premium features such as unlimited
downloads, 1080p HD video quality and ad-free video viewing. As Thailand
is one of the most highly Internet penetrated markets with Millennials who
are very receptive to online video viewing and digital advertisements, we
expect Viu Thailand to mirror the success we have in other Asian markets with
healthy growth in subscription and advertising revenue in due course.”
of online population in Thailand have watched videos on the web. We
are fully leveraging this surging trend with a two-pronged approach of our
services: ad-supported free viewing of their favourite shows and subscription
services with express content access and premium features such as unlimited
downloads, 1080p HD video quality and ad-free video viewing. As Thailand
is one of the most highly Internet penetrated markets with Millennials who
are very receptive to online video viewing and digital advertisements, we
expect Viu Thailand to mirror the success we have in other Asian markets with
healthy growth in subscription and advertising revenue in due course.”
Advertisers will be able to leverage Viu’s video platform to reach out
to their target consumers. 80% of Southeast Asian digital consumers
have been motivated to search for an item seen within online video advertising,
and 62% have made a purchase as a result of seeing an online video
advertisement#.
to their target consumers. 80% of Southeast Asian digital consumers
have been motivated to search for an item seen within online video advertising,
and 62% have made a purchase as a result of seeing an online video
advertisement#.
Ms Piyanuch Meemook, Chief Digital Officer of Mindshare Thailand said, “Viu is a perfect channel for us to reach out to target consumers
by delivering highly engaging premium Asian content at a flexible format
befitting their lifestyle. The advertisers would be more interested in
supporting platforms providing free authorized content for their consumers,,
especially Millennials, that they are Internet users 24/7. They can be
effectively engaged while they are watching their favourite shows on Viu
anytime, anywhere.”’
by delivering highly engaging premium Asian content at a flexible format
befitting their lifestyle. The advertisers would be more interested in
supporting platforms providing free authorized content for their consumers,,
especially Millennials, that they are Internet users 24/7. They can be
effectively engaged while they are watching their favourite shows on Viu
anytime, anywhere.”’
As part of its regional expansion strategy, Viu has
forged alliances with multiple leading telecommunications companies to extend
its premium service to more users. Viu’s premium service in Thailand will be
launched in partnership with Advanced Info Service (AIS), the country’s largest
telecommunications company. AIS users can enjoy exclusive offers of Viu’s
premium service and more.
forged alliances with multiple leading telecommunications companies to extend
its premium service to more users. Viu’s premium service in Thailand will be
launched in partnership with Advanced Info Service (AIS), the country’s largest
telecommunications company. AIS users can enjoy exclusive offers of Viu’s
premium service and more.
Mr. Pratthana Leelapanang, Acting Chief Marketing Officer of Advanced
Info Service or AIS, said, “We are committed to enhancing AIS digital
infrastructure both mobile and fixed broadband for Thai viewers to enjoy
advanced digital services and contents. One of AIS goals is to continue
working with leading OTT platforms in global market to serve the need of every
viewer segment, including those who are fond of Asian contents from South Korea
and waiting for the original. Today marks another important step for AIS as
Viu, a leading OTT service with a strong range of premium Asian
content, trusts AIS in its quality mobile network and platform.
Together, AIS and Viu are delivering popular digital entertainment from Korea
to Thai viewers. AIS customers now can watch Korean series with Thai
subtitle as fast as the following day after telecast in Korea.
You can replay your favorite series and variety shows at your convenience.”
Info Service or AIS, said, “We are committed to enhancing AIS digital
infrastructure both mobile and fixed broadband for Thai viewers to enjoy
advanced digital services and contents. One of AIS goals is to continue
working with leading OTT platforms in global market to serve the need of every
viewer segment, including those who are fond of Asian contents from South Korea
and waiting for the original. Today marks another important step for AIS as
Viu, a leading OTT service with a strong range of premium Asian
content, trusts AIS in its quality mobile network and platform.
Together, AIS and Viu are delivering popular digital entertainment from Korea
to Thai viewers. AIS customers now can watch Korean series with Thai
subtitle as fast as the following day after telecast in Korea.
You can replay your favorite series and variety shows at your convenience.”
– # –
^ Acorn study
commissioned by PCCW Media Group 2015
commissioned by PCCW Media Group 2015
# Nielsen South Asia
Cross-Platform Report 2015
Cross-Platform Report 2015
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