LG SIGNATURE OLED TV W PUSHES TV DESIGN
INTO A NEW DIMENSION AT CES 2017
Featuring Picture-on-Wall Design, Dolby Vision, Dolby
Atmos, Color Science Expertise by Technicolor, Most Premium OLED TV Delivers Unrivaled
Home Cinema Experience
Atmos, Color Science Expertise by Technicolor, Most Premium OLED TV Delivers Unrivaled
Home Cinema Experience
LAS VEGAS, January 4, 2017 — LG Electronics (LG) took the stage at
CES 2017 to unveil its newest top-of-the-line LG SIGNATURE OLED TV W as the
pinnacle of its new lineup of flat-panel TVs at CES 2017. Featuring Dolby
Vision™ and Dolby Atmos™ sound, the new lineup includes a total of ten
different models, highlighted by the 2017 CES Best of Innovation Award winner,
the 77-inch LG SIGNATURE OLED TV W exemplified by its Picture-on-Wall design.
CES 2017 to unveil its newest top-of-the-line LG SIGNATURE OLED TV W as the
pinnacle of its new lineup of flat-panel TVs at CES 2017. Featuring Dolby
Vision™ and Dolby Atmos™ sound, the new lineup includes a total of ten
different models, highlighted by the 2017 CES Best of Innovation Award winner,
the 77-inch LG SIGNATURE OLED TV W exemplified by its Picture-on-Wall design.
The
LG 2017 OLED TV lineup, consisting of models 77/65W7, 77/65G7, 65/55E7, 65/55C7
and 65/55B7, will continue to live up to its unrivaled ability to reproduce the
most lifelike images of any TV product with perfect blacks, infinite contrast and
an expanded color gamut. The company’s latest OLED TVs are built on this
foundation of excellence and come with a number of new cutting-edge features designed
to transform the TV into a comprehensive entertainment hub. LG’s 2017 OLED TVs
feature the amazing blade-slim design of the B7 and C7 series, Picture-on-Glass
design of the E7 and G7 series and the unique Picture-on-Wall design of the newest
W7 series.
LG 2017 OLED TV lineup, consisting of models 77/65W7, 77/65G7, 65/55E7, 65/55C7
and 65/55B7, will continue to live up to its unrivaled ability to reproduce the
most lifelike images of any TV product with perfect blacks, infinite contrast and
an expanded color gamut. The company’s latest OLED TVs are built on this
foundation of excellence and come with a number of new cutting-edge features designed
to transform the TV into a comprehensive entertainment hub. LG’s 2017 OLED TVs
feature the amazing blade-slim design of the B7 and C7 series, Picture-on-Glass
design of the E7 and G7 series and the unique Picture-on-Wall design of the newest
W7 series.
The
innovative design of the W7 series follows LG’s “less is more” philosophy, stripping
away everything to emphasize the beauty of the screen alone. The W7’s sleek
razor-thin profile makes the TV appear to be levitating in mid-air, adding to
the sense of immersion. The OLED panel, measuring only 2.57mm thin in the 65-inch
model, can be mounted directly on the
wall with only magnetic brackets, eliminating any gap between the TV and the
wall. The sense of immersion is completed by up-firing
speakers and unrivaled Dolby Atmos sound. This design of the W7 series invites the
illusion of gazing out a window, not of watching TV.
innovative design of the W7 series follows LG’s “less is more” philosophy, stripping
away everything to emphasize the beauty of the screen alone. The W7’s sleek
razor-thin profile makes the TV appear to be levitating in mid-air, adding to
the sense of immersion. The OLED panel, measuring only 2.57mm thin in the 65-inch
model, can be mounted directly on the
wall with only magnetic brackets, eliminating any gap between the TV and the
wall. The sense of immersion is completed by up-firing
speakers and unrivaled Dolby Atmos sound. This design of the W7 series invites the
illusion of gazing out a window, not of watching TV.
The
W7 OLED TV series builds on LG OLED’s revolutionary pixel dimming control
technology, which renders perfect black without any light leakage to offer a
limitless contrast ratio, with one billion possible colors. What’s more, all LG’s
2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where
needed.
W7 OLED TV series builds on LG OLED’s revolutionary pixel dimming control
technology, which renders perfect black without any light leakage to offer a
limitless contrast ratio, with one billion possible colors. What’s more, all LG’s
2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where
needed.
Leveraging
the high dynamic range (HDR) technology that powers Dolby’s most advanced
cinemas around the world, Dolby Vision elevates the home TV viewing experience by
delivering greater brightness and contrast as well as a fuller palette of rich
colors. Dolby Atmos puts viewers inside the action with rich sound that fills the
entire room – even the space overhead – with powerful, moving audio that flows
around the audience. Dolby achieves this by isolating the relative location of
each sound to create incredibly intricate audio that is as rich and
multi-layered as the real world.
the high dynamic range (HDR) technology that powers Dolby’s most advanced
cinemas around the world, Dolby Vision elevates the home TV viewing experience by
delivering greater brightness and contrast as well as a fuller palette of rich
colors. Dolby Atmos puts viewers inside the action with rich sound that fills the
entire room – even the space overhead – with powerful, moving audio that flows
around the audience. Dolby achieves this by isolating the relative location of
each sound to create incredibly intricate audio that is as rich and
multi-layered as the real world.
As
the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver
content with both cutting-edge imaging and state-of-the-art sound technologies
simultaneously, creating an entertainment powerhouse. Together, Dolby Vision
and Dolby Atmos deliver a comprehensive solution supported by professional content
creators and distributors the world over. Over 80 studio titles are compatible
with Dolby Vision and more than 100 titles are currently available for Dolby
Atmos, with 25 available in both formats. What’s more, over 100 hours of original
content is available in Dolby Vision across leading OTT providers worldwide and
soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray
disc, with anticipated availability in 2017.
the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver
content with both cutting-edge imaging and state-of-the-art sound technologies
simultaneously, creating an entertainment powerhouse. Together, Dolby Vision
and Dolby Atmos deliver a comprehensive solution supported by professional content
creators and distributors the world over. Over 80 studio titles are compatible
with Dolby Vision and more than 100 titles are currently available for Dolby
Atmos, with 25 available in both formats. What’s more, over 100 hours of original
content is available in Dolby Vision across leading OTT providers worldwide and
soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray
disc, with anticipated availability in 2017.
The
W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation
HDR content designed to render brighter scenes and greater shadow detail. Active
HDR allows LG TVs to process the picture frame by frame, inserting dynamic data
where needed. This technology allows the TV to offer the best picture even if
the original HDR content contains static or no metadata at all. And all of LG’s
2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10,
HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor
technology. This versatility is compounded by the new HDR Effect feature which
processes standard definition content frame-by-frame to improve brightness in
specific areas, enhance contrast ratios and render more precise images.
W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation
HDR content designed to render brighter scenes and greater shadow detail. Active
HDR allows LG TVs to process the picture frame by frame, inserting dynamic data
where needed. This technology allows the TV to offer the best picture even if
the original HDR content contains static or no metadata at all. And all of LG’s
2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10,
HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor
technology. This versatility is compounded by the new HDR Effect feature which
processes standard definition content frame-by-frame to improve brightness in
specific areas, enhance contrast ratios and render more precise images.
Featuring
the latest version of LG’s intuitive webOS smart TV platform, version 3.5,
viewers will have no trouble accessing premium HDR content online. In order to
offer viewers access to the most convenient home cinema experience possible, LG
has partnered with leading digital content providers such as Amazon, Netflix
and Vudu. To demonstrate the capabilities of HDR content on LG’s OLED TVs, HLG programming
from DIRECTV, Dolby Vision content from Netflix and HDR10 titles from Amazon Prime
Video will be featured at LG’s booth at CES.
the latest version of LG’s intuitive webOS smart TV platform, version 3.5,
viewers will have no trouble accessing premium HDR content online. In order to
offer viewers access to the most convenient home cinema experience possible, LG
has partnered with leading digital content providers such as Amazon, Netflix
and Vudu. To demonstrate the capabilities of HDR content on LG’s OLED TVs, HLG programming
from DIRECTV, Dolby Vision content from Netflix and HDR10 titles from Amazon Prime
Video will be featured at LG’s booth at CES.
The
new LG OLED TVs embed cutting edge technology and renowned color science
expertise from Technicolor. They apply the same technology and expertise used
in
the majority of premium Hollywood productions from movies to episodic series.
This allows consumers to enjoy the most vibrant and lifelike viewing
experiences while accurately recreating the artistic intent of content creators. Because of the superior picture
quality of OLED technology, Technicolor is working with LG to expand the
capabilities of its OLED TVs for use in production
facilities around
the world.
new LG OLED TVs embed cutting edge technology and renowned color science
expertise from Technicolor. They apply the same technology and expertise used
in
the majority of premium Hollywood productions from movies to episodic series.
This allows consumers to enjoy the most vibrant and lifelike viewing
experiences while accurately recreating the artistic intent of content creators. Because of the superior picture
quality of OLED technology, Technicolor is working with LG to expand the
capabilities of its OLED TVs for use in production
facilities around
the world.
“With
Dolby Vision and Dolby Atmos integrated tightly into our newest OLED products, viewers
will be able to recapture the magic of the cinema and experience their favorite
movies with their original clarity, depth and imagination intact,” said Brian
Kwon, president and CEO of LG’s Home Entertainment Company. “The stunning new
TVs on display at CES this week demonstrate our commitment to innovation and leadership
in OLED and the premium TV market globally.”
Dolby Vision and Dolby Atmos integrated tightly into our newest OLED products, viewers
will be able to recapture the magic of the cinema and experience their favorite
movies with their original clarity, depth and imagination intact,” said Brian
Kwon, president and CEO of LG’s Home Entertainment Company. “The stunning new
TVs on display at CES this week demonstrate our commitment to innovation and leadership
in OLED and the premium TV market globally.”
LG’s
newest generation of OLED TVs including LG SIGNATURE OLED TV W can be seen
firsthand at CES 2017 from Jan. 5-8 in Booth #11100 in Central Hall of the Las
Vegas Convention Center.
newest generation of OLED TVs including LG SIGNATURE OLED TV W can be seen
firsthand at CES 2017 from Jan. 5-8 in Booth #11100 in Central Hall of the Las
Vegas Convention Center.
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