NEC’s Facial Recognition System
Elevates Customer Experience at OCBC Bank
Delivering
a personalized welcome with NeoFace facial recognition solution
TOKYO, Feb 14, 2018 – (JCN
Newswire) – NEC Asia Pacific and NEC Corporation today announced the successful
testing and roll-out of a facial recognition system at OCBC Bank’s Holland
Village branch to identify Premier Banking customers. OCBC Bank is one of the
first in Singapore’s banking sector to adopt such a system as part of its
digital efforts to improve service excellence.
Facial recognition is a growing form of biometrics used to
identify and authenticate persons in a wide range of industries. With the
widespread usage and acceptance in immigration systems, and secured identity
card systems, biometrics is now expanding into commercial applications (e.g.
banking, retail etc.).
Implemented since 4 December 2017, the system instantly
identifies OCBC Premier Banking customers in real-time as they approach the
lounge in the branch without needing to stop to look at the camera. This is a
very unintrusive approach for the bank to identify them.
Based on the VIP identification, the system allows the
Premier Service Manager (PSM) to promptly identify and greet customers by their
preferred name, offer them their preferred drinks and magazines, and,
understanding their visit records, to promptly deliver services, giving the
client a more personalized and pleasant customer journey.
The Bank can record the purpose of a customer’s visit, gather
feedback to help improve services, and understand customer behavior patterns,
such as the frequency of their visits.
The system utilizes NeoFace, NEC’s AI engine for face recognition.
NeoFace is recognized as the fastest and most accurate facial
recognition algorithm in the world by the National Institute of Standards and
Technology in the United States(1), greatly exceeding all other vendors in both
accuracy and speed.
The NeoFace engine can be used for a variety of applications
and scenarios such as:
– Access control and attendance tracking for staff and
visitors in different areas
– Workstation/console login for more secured access
– Customer authentication for transactions as a 2nd factor on
different channels of financial institutions
– Seamless online transaction experience using facial
recognition for payment authentication
– For safety reasons; monitoring for individuals on watch
lists or tracking people who loiter on the premises
– Fraud prevention with NEC’s “liveness”(2)
detection
– Tailored advertising signage and marketing material using
facial recognition to understand the age and gender of patrons
“OCBC is committed to our service quality and
implementing facial recognition to elevate the customer experience is one of
the first steps that we are doing in the digital economy. Since introducing it,
we received positive feedback from customers who were impressed by the
personalized hospitality enabled by fast and accurate identification. Going
forward, we will evaluate and consider the extension of the capability beyond
customer service,” said Mr. Pranav Seth, SVP, Head of E-business, Business
Transformation and Fintech & Innovation group, OCBC Bank.
“We are pleased to work with OCBC Bank to provide this
cutting-edge facial recognition solution to help improve the overall delivery
of services to their valued clientele. We hope that through this co-creation we
have helped OCBC Bank stay competitive in this fast-paced industry where
customer experience is key. Moving ahead, we look forward to exploring more
innovative and meaningful ideas to help customers digitally transform their
businesses through artificial intelligence that includes biometrics and facial recognition,”
said Lim Kok Quee, Managing Director and Deputy CEO (ASEAN Sub-Region) of NEC
Asia Pacific.
NEC has been engaged in the development of facial recognition
technology for over 30 years. NeoFace is currently implemented in more than 40
countries by a wide range of public and private organizations.
(1) NEC’s Video Face Recognition Technology Ranks First in
NIST Testing –
http://www.nec.com/en/press/201703/global_20170316_01.html
(2) NEC’s real time facial recognition technology with an
anti-spoofing measure built in to determine if a face is real or fake (e.g. a
mask).
About NEC Asia Pacific Pte. Ltd.
Singapore-based NEC Asia Pacific (NEC APAC) is the regional
headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South
and Southeast Asia and Oceania). As a leading information and communications
technology provider, NEC APAC provides innovative solutions and infrastructure
to promote safety, security and enhance the quality of life for individuals and
the community. NEC APAC’s expertise includes solutions for carrier networks,
biometric identification, enterprise applications and infrastructure, unified
communications, transportation solutions, multimedia displays and smart energy,
as well as the provision of managed services and contact centre services.
Together with our research laboratories, NEC APAC provides
cutting-edge public safety, cybersecurity technologies and enterprise solutions
to enable safer cities, with a vision to create a brighter future. For more
information, please visit http://sg.nec.com.
About NEC Corporation
NEC Corporation is a leader in the integration of IT and
network technologies that benefit businesses and people around the world. By
providing a combination of products and solutions that cross utilize the
company’s experience and global resources, NEC’s advanced technologies meet the
complex and ever-changing needs of its customers. NEC brings more than 100
years of expertise in technological innovation to empower people, businesses
and society. For more information, visit NEC at http://www.nec.com.
Based on its Mid-term Management Plan 2015, the NEC Group
globally provides “Solutions for Society” that promote the safety,
security, efficiency and equality of society. Under the company’s corporate
message of “Orchestrating a brighter world,” NEC aims to help solve a
wide range of challenging issues and to create new social value for the
changing world of tomorrow. For more
information, please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
Newswire) – NEC Asia Pacific and NEC Corporation today announced the successful
testing and roll-out of a facial recognition system at OCBC Bank’s Holland
Village branch to identify Premier Banking customers. OCBC Bank is one of the
first in Singapore’s banking sector to adopt such a system as part of its
digital efforts to improve service excellence.
Facial recognition is a growing form of biometrics used to
identify and authenticate persons in a wide range of industries. With the
widespread usage and acceptance in immigration systems, and secured identity
card systems, biometrics is now expanding into commercial applications (e.g.
banking, retail etc.).
Implemented since 4 December 2017, the system instantly
identifies OCBC Premier Banking customers in real-time as they approach the
lounge in the branch without needing to stop to look at the camera. This is a
very unintrusive approach for the bank to identify them.
Based on the VIP identification, the system allows the
Premier Service Manager (PSM) to promptly identify and greet customers by their
preferred name, offer them their preferred drinks and magazines, and,
understanding their visit records, to promptly deliver services, giving the
client a more personalized and pleasant customer journey.
The Bank can record the purpose of a customer’s visit, gather
feedback to help improve services, and understand customer behavior patterns,
such as the frequency of their visits.
The system utilizes NeoFace, NEC’s AI engine for face recognition.
NeoFace is recognized as the fastest and most accurate facial
recognition algorithm in the world by the National Institute of Standards and
Technology in the United States(1), greatly exceeding all other vendors in both
accuracy and speed.
The NeoFace engine can be used for a variety of applications
and scenarios such as:
– Access control and attendance tracking for staff and
visitors in different areas
– Workstation/console login for more secured access
– Customer authentication for transactions as a 2nd factor on
different channels of financial institutions
– Seamless online transaction experience using facial
recognition for payment authentication
– For safety reasons; monitoring for individuals on watch
lists or tracking people who loiter on the premises
– Fraud prevention with NEC’s “liveness”(2)
detection
– Tailored advertising signage and marketing material using
facial recognition to understand the age and gender of patrons
“OCBC is committed to our service quality and
implementing facial recognition to elevate the customer experience is one of
the first steps that we are doing in the digital economy. Since introducing it,
we received positive feedback from customers who were impressed by the
personalized hospitality enabled by fast and accurate identification. Going
forward, we will evaluate and consider the extension of the capability beyond
customer service,” said Mr. Pranav Seth, SVP, Head of E-business, Business
Transformation and Fintech & Innovation group, OCBC Bank.
“We are pleased to work with OCBC Bank to provide this
cutting-edge facial recognition solution to help improve the overall delivery
of services to their valued clientele. We hope that through this co-creation we
have helped OCBC Bank stay competitive in this fast-paced industry where
customer experience is key. Moving ahead, we look forward to exploring more
innovative and meaningful ideas to help customers digitally transform their
businesses through artificial intelligence that includes biometrics and facial recognition,”
said Lim Kok Quee, Managing Director and Deputy CEO (ASEAN Sub-Region) of NEC
Asia Pacific.
NEC has been engaged in the development of facial recognition
technology for over 30 years. NeoFace is currently implemented in more than 40
countries by a wide range of public and private organizations.
(1) NEC’s Video Face Recognition Technology Ranks First in
NIST Testing –
http://www.nec.com/en/press/201703/global_20170316_01.html
(2) NEC’s real time facial recognition technology with an
anti-spoofing measure built in to determine if a face is real or fake (e.g. a
mask).
About NEC Asia Pacific Pte. Ltd.
Singapore-based NEC Asia Pacific (NEC APAC) is the regional
headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South
and Southeast Asia and Oceania). As a leading information and communications
technology provider, NEC APAC provides innovative solutions and infrastructure
to promote safety, security and enhance the quality of life for individuals and
the community. NEC APAC’s expertise includes solutions for carrier networks,
biometric identification, enterprise applications and infrastructure, unified
communications, transportation solutions, multimedia displays and smart energy,
as well as the provision of managed services and contact centre services.
Together with our research laboratories, NEC APAC provides
cutting-edge public safety, cybersecurity technologies and enterprise solutions
to enable safer cities, with a vision to create a brighter future. For more
information, please visit http://sg.nec.com.
About NEC Corporation
NEC Corporation is a leader in the integration of IT and
network technologies that benefit businesses and people around the world. By
providing a combination of products and solutions that cross utilize the
company’s experience and global resources, NEC’s advanced technologies meet the
complex and ever-changing needs of its customers. NEC brings more than 100
years of expertise in technological innovation to empower people, businesses
and society. For more information, visit NEC at http://www.nec.com.
Based on its Mid-term Management Plan 2015, the NEC Group
globally provides “Solutions for Society” that promote the safety,
security, efficiency and equality of society. Under the company’s corporate
message of “Orchestrating a brighter world,” NEC aims to help solve a
wide range of challenging issues and to create new social value for the
changing world of tomorrow. For more
information, please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
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