ByteDance Inc. is officially launching Tik Tok, a music video platform and social network, across Asia. Already one of the fastest growing apps, and the most popular music video community, in China, Tik Tok is now expanding into markets across the region.
Designed for the new generation of digital natives and social media creators, Tik Tok allows users to quickly and easily make unique short videos to share with friends and the world. By empowering more creative minds to be part of the content revolution, the app is becoming a new cultural benchmark. Tik Tok partnered with leading Chinese video platform iQIYI to curate the market’s very first and most viewed hip-hop talent show of 2017; creating an incubator for talent and a fast channel for auditions.
Tik Tok lets your phone become your mobile studio. The app includes eye-catching and easy-to-use special effects so everyone can make a fun and entertaining video more easily. Through the combination of artificial intelligence and image capturing technology, video creation is simplified and performances are enhanced. Tik Tok’s special effects include shaking and shivering with hip-hop and electronic music, hair dyeing, 3D stickers and props. In addition, creators can take their talent to the next level and unlock a world of endless possibilities by tapping into a massive music library.
Viv Gong, Head of Marketing, Tik Tok, said:
“The Tik Tok community is growing rapidly in China and now it’s starting to spread quickly into more global markets. Talented youth across the region have a reason to celebrate, create, and share as making music videos is becoming easier and more fun with advanced technology and a world of Tik Tok supporters to cheer them on.”
The Tik Tok mobile app (English version) is now available for download in Google Play here (Android) and App store here (iOS).