SHOPEE CEMENTS POSITION AS LEADING SHOPPING DESTINATION WITH LAUNCH OF SHOPEE MALL

SINGAPORE, 18 July 2017 – Shopee, Southeast
Asia and Taiwan’s leading eCommerce platform, today officially launched Shopee
Mall, a dedicated in-app space for B2C sellers. Consumers are now able to shop
from Shopee Mall, in addition to the existing offerings available in the Shopee
marketplace. The new portal provides access to thousands of products from over
200 top sellers and leading brands such as 3M, L’Oreal, Philips and Reckitt
Benckiser. Additionally, all products on Shopee Mall come with 100% Authentic
Guarantee, Free Shipping and 15 Days Return Policy.

Shopee Mall
was conceptualised due to the increasing need for brands to provide
Singaporeans with a streamlined online shopping experience. In a recent survey
by HSBC, 94% of local online shoppers identified reliability and trust as key
considerations when making an online purchase. Shopee Mall aims to bolster both
attributes and assure consumers by ensuring that all sellers on Shopee Mall are
verified with the Accounting and Corporate Regulatory Authority, a locally
registered entity. This verifies a merchant’s trustworthiness and ensures that
all goods sold are authentic.

Speaking
about the launch, Zhou Junjie, Country Head of Shopee Singapore,
said: “The launch of Shopee Mall is a major move for us in establishing Shopee
as an industry leader and a one-stop platform that caters to all our customers’
needs. As we scale up our B2C efforts, customers can now shop conveniently from
hundreds of leading brands. At the same time, Shopee Mall helps brands to reach
out to more customers whilst building consumer confidence. Our users are very
important to us and we’re continually working to improve Shopee for them.”

Additionally,
Shopee further strengthens its consumer-first policies by giving consumers more
convenience. Shoppers can reap cost savings from free shipping on every order
with no minimum spend. Furthermore, shoppers who wish to return their purchases
can do so using the prepaid postage labels provided. In a survey conducted by
PwC in 2016, Southeast Asian shoppers indicated that this is an amenity they
expect from eCommerce businesses. Catering to this is crucial as return
policies in Asia have typically been less favorable to consumers.

Shoppers
can easily identify Shopee Mall product listings with the newly added red
‘Mall’ label. Within the portal, shoppers can also navigate easily between key
brands, category campaigns and personalised recommendations. During the launch
period beginning 18 July, Shopee Mall will offer exclusive campaigns, including
opening sales of up to 80% off, voucher codes and giveaways.