Oracle Empowers Customer Experience Professionals with New Artificial Intelligence Apps

 Oracle Empowers Customer Experience Professionals with New
Artificial Intelligence Apps

Innovative commerce, marketing, sales and service apps enable
smarter customer experiences that drive tangible and predictable business
results

Modern Customer Experience 2017, Las Vegas – April 26, 2017 – Oracle
today announced new artificial intelligence based customer experience apps that
empower commerce, marketing, sales and service professionals to deliver smarter
experiences across the customer lifecycle in real time. The new Adaptive
Intelligent Apps for CX uniquely blend first-party and third-party data with
sophisticated decision science and machine learning to deliver the industry’s
most powerful AI-based customer experience solutions. Adaptive Intelligent Apps
for CX are designed to enhance existing commerce, marketing, sales and customer
service applications within the Oracle CX Cloud Suite.

Adaptive Intelligent Apps are powered by
insights from the Oracle Data Cloud, which is the largest audience data
marketplace in the world with a collection of more than 5 billion
global consumer and business IDs and more than 7.5 trillion data
points collected monthly. By applying advanced data science and machine
learning to Oracle’s web-scale data and an organization’s own data, the new
Adaptive Intelligent Apps for CX have an unprecedented ability to react, learn
and adapt in real time based on historical and dynamic customer data such as
click-stream and social activity as well as inputs such as weather, lookalike
audiences and Internet of Things (IoT) data. The new Adaptive Intelligence Apps
for CX deliver customized insights that improve with every customer interaction
and include innovative apps designed for consumer and B2B professionals. 

Adaptive Intelligent Apps for CX deliver immediate impact by
embedding within Oracle CX Cloud Suite applications to support customer
experience workflows across commerce, marketing, sales and service.  

·  Commerce
Professionals: New AI-powered capabilities turn static
journeys into smart ones by delivering targeted product and content that is
most relevant to the shopper’s immediate context. Recommendations utilize
account data, shopper third-party data and real-time inputs to optimize
outcomes and create superior consumer experiences for both first time and known
shoppers. This drives repeat visits, loyalty and ultimately revenue.

·  Marketing
Professionals: New AI-powered capabilities
enable smarter cross-channel experiences by delivering the most relevant,
personalized content for each individual customer, at scale. By personalizing
engagements in real time across all channels, the new AI capabilities empower
marketers to capture attention, drive engagement and improve conversion.

·  Customer
Service Professionals: New AI-powered capabilities
enable smarter and faster resolution of customer issues by providing the best
information in the right channel at the right time. By delivering predictive
product failure, predictive account health and predictive recommendation
capabilities to customer service professionals, customers receive connected
service experiences that ultimately improve customer loyalty and advocacy.

·  Sales
Professionals: New AI-powered capabilities enable
smarter sales experiences by optimizing the selling process for sales teams and
customers. For customers, the buying process is made more effortless and
seamless as the right offer, optimized for the individual customer, is
presented digitally or through a sales professional. Sales professionals can
improve productivity by following guidance derived from opportunity analysis as
well as using account engagement and next-best-action capabilities to
accelerate and close more deals.

“Oracle is uniquely placed to deliver on the promise of
artificial intelligence based enterprise applications and is delivering on the
future of AI driven business applications today,” said Clive Swan, SVP
Applications Development, Oracle Adaptive Intelligence. “By combining first and
third party data with advanced machine learning and the industry’s most
comprehensive cloud applications suite, Oracle provides a complete package that
helps eliminate the need for more integrations or other costly and
time-consuming processes. This enables our customers to achieve immediate value
and take a smarter approach to business transformation.” 

Part of Oracle Applications Cloud, Oracle CX Cloud
Suite empowers organizations to take a smarter approach to customer experience
management and business transformation initiatives. By providing a trusted
business platform that connects data, experiences and outcomes, Oracle CX Cloud
Suite helps customers reduce IT complexity, deliver innovative customer experiences
and achieve predictable and tangible business results. The Oracle CX Cloud
Suite includes Oracle Marketing Could, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloudand Oracle Social Cloud.