Paris, March 26, 2019 – Leading technology brand Huawei today announced it has added selected digital artworks by 10 world-renowned artists to its art gallery app, HUAWEI Themes, to celebrate the launch of HUAWEI P30 and HUAWEI P30 Pro, the company’s most advanced series of smartphone cameras. The new themes are free of charge for six months for HUAWEI P30 Series users starting from today①. The HUAWEI P30 Series also come with a wide selection of themes, giving consumers unrivalled personalization options, as announced in the HUAWEI P30 Series global launch event today.
The newly added artworks feature prestigious masterpieces, including Starry Night Over the Rhône by Vincent van Gogh, Portrait of a Young Woman, Vaite (Jeanne) Goupil by Paul Gauguin, and Liberty Leading the People by Eugène Delacroix. These offerings are perfect for discerning consumers who are looking to personalize their Huawei smartphones, and are part of Huawei’s continuous efforts to provide a highly customized user experience.
To get the best out of the HUAWEI P30 and HUAWEI P30 Pro, users of the HUAWEI P30 Series can simply log-in to the Themes app with their HUAWEI ID, browse or search for their favorite artworks, download them, and then customize their smartphones. After those easy steps, the HUAWEI P30 Series users can have famous artworks in their pockets.
“Today our consumers are demanding a more sophisticated, personalized service for mobile usage, and our continuous efforts in bringing art to a wider audience through advanced mobile technology is an ideal fit for satisfying our consumers in a meaningful, creative way,” said Ping’an Zhang, President of Mobile Services, Huawei Consumer Business Group. “HUAWEI Themes is one example of how this is happening, and it is part of our efforts in changing the way people enjoy and create art,” he added.
HUAWEI Themes is part of Huawei Mobile Services’ key products available globally, which also include HUAWEI AppGallery, offering users a better digital life, with HUAWEI ID as the key to access all the services.
HUAWEI Themes offers tens of thousands of stylish themes, fonts and wallpapers, allowing users to create a personalized look for their smartphones. A large number of the themes are from Huawei’s collaboration with major art centers, including France’s Réunion des Musées Nationaux, as well as partnerships with major brands such as Netflix, Fox, and Paramount. Self-designed themes created by consumers are also available with the help of Huawei’s free Theme creation tools. This digital gallery service continues to grow in popularity, hitting more than 730 million downloads in 2018.
Another key tool is the HUAWEI AppGallery, which is Huawei’s official Android app platform available in more than 170 countries. It offers users a new way to discover content and explore a better digital life, enabling them to search, download, manage and share a wide range of selected and diversified apps in this platform. It features a four-layer detection mechanism to ensure that all apps are safe to download and use. HUAWEI AppGallery also provides exclusive gift packs for Huawei and Honor users, including vouchers, discount coupons, and VIP privileges.