Despite advancements in LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design. Not only was LG able to pioneer such technologies, but it was also able to successfully market them.
“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”Visitors can take a first look at the 88-inch 8K LG OLED TV at IFA 2018, along with other innovations in TV technologies in the LG booth in Hall 18 of Messe Berlin.
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