Rackspace and SapientRazorfish Collaborate to Migrate Customers to AWS

SINGAPORE – October 23, 2017 – Rackspace® today announced that it is aligning efforts with digital business transformation experts SapientRazorfish to advance its mission of helping customers reshape their businesses for the future. The challenge is to help customers be more agile and provide them the infrastructure and technology to empower their business by reducing the time to go to market.

Both companies observed that as their customers are adopting more of digital in their mainstream business, there is a need for better integration between business and IT in an organisation. The business stakeholders are looking for processes and systems which are not only secure and scalable, but also give them an edge over their competitors, i.e. flexibility to respond quickly to market demands. On the other hand, their IT counterparts are dealing with legacy infrastructure and processes that limit their abilities in enabling businesses to promptly respond to market needs.  This is an interesting challenge and opportunity for SapientRazorfish and Rackspace; together the two companies can deliver scalable, secure and quick go-to-market solutions for their customers.

SapientRazorfish and Rackspace decided to leverage Rackspace’s overall solution. It allows their customers to move from in-house infrastructure to a cloud based hosted environment, and it has all the ingredients required by businesses and IT organisations. Included with that is Rackspace’s key customer service offering Fanatical Support® for AWS, where Rackspace offers tools, expertise, application management, and operational support to customers on the AWS Cloud.  AWS Elastic Beanstalk enabled further positive outcomes for SapientRazorfish’s customers by reducing infrastructure spend, freeing up time and resources through automation, and introducing higher levels of security.

“Rackspace is as customer-obsessed as we are and together we can make magic for customers. It is all about empowering business rather than actually just implementing a technology solution” said Nishit Gupta, Head of Delivery, SEA at SapientRazorfish. “With AWS technologies continually developing and updating new features, alongside the support from Rackspace employees that are knowledgeable of ways to best implement solutions, this combination truly gives us the best of both worlds.”

Rackspace and SapientRazorfish have aligned efforts to offer solutions for fast-moving consumer goods (FMCG) customers. FMCG customers require continuous deployments to support multi-brands assets and always-on content to drive better engagement of their consumers. Rackspace and SapientRazorfish took a customer through a journey of reducing their rollout time from days to hours onto a production server. The technology solution empowers the business to release functionality and drive maximum value for their consumers and business.

“We are proud that Fanatical Support for AWS and our superior customer service offerings are helping SapientRazorfish respond promptly to customer demands with optimized solutions, which met their needs and energized their business,” said Reinhard Waldinger, managing director, Rackspace International GmBH.  “We look forward to offering more and more cloud-based solutions to SapientRazorfish to help their customers thrive in this dynamic region.”