IMAGINE THE DEVICE OF FUTURE WITH LENOVO
Lenovo’s #CitizensofTMRW campaign to define the home, workplace and classroom
of tomorrow through user-generated ideas
Lenovo’s #CitizensofTMRW campaign to define the home, workplace and classroom
of tomorrow through user-generated ideas
Singapore, 17 August, 2017 – Lenovo, the leading global technology brand, today
launched a region-wide campaign that will preview how we will work, play, learn
and create in the future.
launched a region-wide campaign that will preview how we will work, play, learn
and create in the future.
The
#CitizensOfTMRW initiative kicks off in Singapore through a special microsite
– citizensoftmrw.com – which allows
visitors to become a “citizen of tomorrow” by imagining and assembling their
dream device of the future through a simple and quick seven-step process.
#CitizensOfTMRW initiative kicks off in Singapore through a special microsite
– citizensoftmrw.com – which allows
visitors to become a “citizen of tomorrow” by imagining and assembling their
dream device of the future through a simple and quick seven-step process.
When
designing their device, users can choose from a variety of form factor,
material, input and output options, enabling them to customize every major
detail to their personal preference and specification.
designing their device, users can choose from a variety of form factor,
material, input and output options, enabling them to customize every major
detail to their personal preference and specification.
Once
they build their dream device, they need to explain – in 30 words or less – how
it would enhance and add value to their life as a worker, creator, student or
gamer. They will then be invited to share their unique creation with their
friends, family and colleagues on social media. The submitted designs will vie
to garner the highest number of votes to stand a chance to win a Lenovo Miix
320.
they build their dream device, they need to explain – in 30 words or less – how
it would enhance and add value to their life as a worker, creator, student or
gamer. They will then be invited to share their unique creation with their
friends, family and colleagues on social media. The submitted designs will vie
to garner the highest number of votes to stand a chance to win a Lenovo Miix
320.
Those
who successfully upload and share their creations will receive a “digital
passport” to join Lenovo and their fellow citizens at an interactive
#CitizensOfTMRW roadshow at Marina Square in Singapore, where they can redeem
gifts and get the chance to win a special prize.
who successfully upload and share their creations will receive a “digital
passport” to join Lenovo and their fellow citizens at an interactive
#CitizensOfTMRW roadshow at Marina Square in Singapore, where they can redeem
gifts and get the chance to win a special prize.
The
roadshow – set to take place from 30 August to 3 September – promises
to take user experience to the next level.
roadshow – set to take place from 30 August to 3 September – promises
to take user experience to the next level.
“The
greatest thing about the Citizens of TMRW is that you don’t need to be an
engineer, designer, or IT expert to tell us what the future holds for
technology,” said Khoo Hung Chuan, General Manager for Lenovo Malaysia and
Singapore. “At Lenovo, our view is that the best technology is inclusive, not
exclusive, and that inspiration can come from anyone, anywhere, and at any
time.”
greatest thing about the Citizens of TMRW is that you don’t need to be an
engineer, designer, or IT expert to tell us what the future holds for
technology,” said Khoo Hung Chuan, General Manager for Lenovo Malaysia and
Singapore. “At Lenovo, our view is that the best technology is inclusive, not
exclusive, and that inspiration can come from anyone, anywhere, and at any
time.”
Through
the campaign, Lenovo looks forward to seeing which of these ideas have the power
to shape the future of workplaces, homes and classrooms around the world. The
campaign is also a reflection of the company’s customer centric approach, which
has yielded some of the most popular products and solutions to date.
the campaign, Lenovo looks forward to seeing which of these ideas have the power
to shape the future of workplaces, homes and classrooms around the world. The
campaign is also a reflection of the company’s customer centric approach, which
has yielded some of the most popular products and solutions to date.
Visit
the #CitizensOfTMRW microsite at http://lenovo.citizensoftmrw.com/sg/ for more information and to begin creating
your device of the future, today!
the #CitizensOfTMRW microsite at http://lenovo.citizensoftmrw.com/sg/ for more information and to begin creating
your device of the future, today!
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