From
Lowly Box to High Tech Gadget, LG Refrigerators
Lowly Box to High Tech Gadget, LG Refrigerators
Continue
to Delight and Amaze Families World Over
to Delight and Amaze Families World Over
Long a
Trendsetter, LG’s Influence in the Kitchen
Trendsetter, LG’s Influence in the Kitchen
Continues to
Shape a Dynamic Market Around the World
Shape a Dynamic Market Around the World
SEOUL, August 25, 2017 — Few will likely name the unassuming refrigerator as
the item in the home that has transformed family life. But refrigerator innovation
over the past 60 years has transformed this appliance from a lowly kitchen box
to become highly functional, ergonomic and environmentally-friendly product
that it is today. With the technological advancements in today’s refrigerators,
consumers have come to hold these products to a higher standard. And to meet
the expectations of today’s demanding consumers, appliance makers are focusing
more than ever on enhancing convenience by improving usability and
accessibility.
the item in the home that has transformed family life. But refrigerator innovation
over the past 60 years has transformed this appliance from a lowly kitchen box
to become highly functional, ergonomic and environmentally-friendly product
that it is today. With the technological advancements in today’s refrigerators,
consumers have come to hold these products to a higher standard. And to meet
the expectations of today’s demanding consumers, appliance makers are focusing
more than ever on enhancing convenience by improving usability and
accessibility.
Appliances
are evolving to suit consumer needs as they appear, and the most innovative
manufacturers are the ones that are able to predict user trends and meet their demands
before they arise. Time and time again, LG Electronics has established a
reputation as a company that is unafraid to push the boundaries of innovation
and challenge convention. Its dedication to consistently work to bring convenience-enhancing
features to consumers has resulted in a number of breakout products including the
Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to
boost overall energy efficiency and performance.
are evolving to suit consumer needs as they appear, and the most innovative
manufacturers are the ones that are able to predict user trends and meet their demands
before they arise. Time and time again, LG Electronics has established a
reputation as a company that is unafraid to push the boundaries of innovation
and challenge convention. Its dedication to consistently work to bring convenience-enhancing
features to consumers has resulted in a number of breakout products including the
Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to
boost overall energy efficiency and performance.
In
1998, LG introduced the Home Bar, representing the culmination of the company’s
efforts to bring together both convenience and efficient storage. It offered owners
a unique compartmentalized space that could be used as a home bar, a shelf or
even a refrigerator. Instead of having to move a single drink over to the
kitchen counter after opening the entire appliance to take it out, users could
simply pull out the attached rack and pour their drink without moving a single
step. If consumers wanted to store their unfinished drinks and snacks for later, they could simply
leave the items in the storage area for quick and easy access later.
1998, LG introduced the Home Bar, representing the culmination of the company’s
efforts to bring together both convenience and efficient storage. It offered owners
a unique compartmentalized space that could be used as a home bar, a shelf or
even a refrigerator. Instead of having to move a single drink over to the
kitchen counter after opening the entire appliance to take it out, users could
simply pull out the attached rack and pour their drink without moving a single
step. If consumers wanted to store their unfinished drinks and snacks for later, they could simply
leave the items in the storage area for quick and easy access later.
Following
the success of the Home Bar, LG looks at other ways its products could enhance
user convenience to surprise and delight LG customers. Research showed that LG
customers typically opened their refrigerators an average of 79 times a day 1. Despite this fact, 4 out of 10 customers had trouble remembering
what was inside their refrigerators, resulting in spoiled food being thrown
away. 2 This prompted LG to create the innovative Door-in-Door™
refrigerator in 2010. A first of a kind, LG’s Door-in-Door™ innovation makes it
easier to organize frequently accessed items in the refrigerator so that can be
easily removed without opening the entire door and letting precious cold air
escape. By lessening the number of times the main door is opened, food stay
fresh longer. Taking this to another level, LG introduced the world’s first
Dual Door-in-Door™ in 2014 to double the convenience and allow for greater flexibility
in organizing the food.
the success of the Home Bar, LG looks at other ways its products could enhance
user convenience to surprise and delight LG customers. Research showed that LG
customers typically opened their refrigerators an average of 79 times a day 1. Despite this fact, 4 out of 10 customers had trouble remembering
what was inside their refrigerators, resulting in spoiled food being thrown
away. 2 This prompted LG to create the innovative Door-in-Door™
refrigerator in 2010. A first of a kind, LG’s Door-in-Door™ innovation makes it
easier to organize frequently accessed items in the refrigerator so that can be
easily removed without opening the entire door and letting precious cold air
escape. By lessening the number of times the main door is opened, food stay
fresh longer. Taking this to another level, LG introduced the world’s first
Dual Door-in-Door™ in 2014 to double the convenience and allow for greater flexibility
in organizing the food.
With
efficiency now at the top of LG’s priority list, researchers discovered that anywhere
from 50-120kwh of electricity was wasted every year from cold air escaping
whenever the refrigerator door was opened. 3 So in 2016, LG developed the InstaView Door-in-Door™ to allow
family members to now see what was in the refrigerator without having to open
anything at all. Knock twice on the transparent door would illuminate the interior
allowing for a clear view of what was inside. The response from the public took
LG executives by surprise – whenever consumers saw the refrigerator in a store
or in a showroom, they couldn’t resist the opportunity to knock on the door. The
refrigerator had become a conversation piece because fundamentally, LG
InstaView Door-in-Door™ transformed the way consumers use refrigerators: from having
to open the door to see what’s inside to being able to see inside before
opening the door.
efficiency now at the top of LG’s priority list, researchers discovered that anywhere
from 50-120kwh of electricity was wasted every year from cold air escaping
whenever the refrigerator door was opened. 3 So in 2016, LG developed the InstaView Door-in-Door™ to allow
family members to now see what was in the refrigerator without having to open
anything at all. Knock twice on the transparent door would illuminate the interior
allowing for a clear view of what was inside. The response from the public took
LG executives by surprise – whenever consumers saw the refrigerator in a store
or in a showroom, they couldn’t resist the opportunity to knock on the door. The
refrigerator had become a conversation piece because fundamentally, LG
InstaView Door-in-Door™ transformed the way consumers use refrigerators: from having
to open the door to see what’s inside to being able to see inside before
opening the door.
The
new kitchen culture ushered in by LG’s Home Bar, Door-in-Door™ and InstaView Door-in-Door™ begs the question: What will
LG come up with next? Despite having long been a pioneer and influential player
in the global refrigerator industry, LG has never taken its success for
granted, continuing to stay committed to the development of home appliances
that surpass its customers’ expectations and delighting families world over.
Always considering user needs and convenience above everything else, LG continues
to surprise with its unique, innovative products and technology for the
kitchen.
new kitchen culture ushered in by LG’s Home Bar, Door-in-Door™ and InstaView Door-in-Door™ begs the question: What will
LG come up with next? Despite having long been a pioneer and influential player
in the global refrigerator industry, LG has never taken its success for
granted, continuing to stay committed to the development of home appliances
that surpass its customers’ expectations and delighting families world over.
Always considering user needs and convenience above everything else, LG continues
to surprise with its unique, innovative products and technology for the
kitchen.
# # #
1 Based
on internal consumer research.
on internal consumer research.
2 Based
on survey conducted by LG Electronics USA.
on survey conducted by LG Electronics USA.
3 The
Institute of Food and Agricultural Sciences at the University of Florida,
http://www.goodhousekeeping.com/home/a19095/refrigerator-door-wastes-energy/
Institute of Food and Agricultural Sciences at the University of Florida,
http://www.goodhousekeeping.com/home/a19095/refrigerator-door-wastes-energy/
About LG Electronics,
Inc.
Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a
global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing 77,000 people working
in 125 locations around the world. With 2016 global
sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ―
Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and
Vehicle Components ― and is one of the world’s leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit
www.LGnewsroom.com.
global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing 77,000 people working
in 125 locations around the world. With 2016 global
sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ―
Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and
Vehicle Components ― and is one of the world’s leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit
www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution
Company
Company
The LG
Electronics Home Appliance & Air Solution Company is a global leader in
home appliances, smart home solutions and air quality systems. The company is
creating total solutions for the home with its industry leading core
technologies. LG is committed to making life better for consumers around the
world by providing thoughtfully designed products, including refrigerators,
washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in
appliances, air conditioners, air purifiers and dehumidifiers. Collectively,
these products deliver enhanced convenience, superb performance, great savings
and compelling health benefits. For more information, visit www.LG.com
Electronics Home Appliance & Air Solution Company is a global leader in
home appliances, smart home solutions and air quality systems. The company is
creating total solutions for the home with its industry leading core
technologies. LG is committed to making life better for consumers around the
world by providing thoughtfully designed products, including refrigerators,
washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in
appliances, air conditioners, air purifiers and dehumidifiers. Collectively,
these products deliver enhanced convenience, superb performance, great savings
and compelling health benefits. For more information, visit www.LG.com
About LG
Electronics Singapore Pte Ltd
Electronics Singapore Pte Ltd
LG Electronics
Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG
Electronics Inc., the pioneer and market leader of the Korean electronics
industry. LG Electronics Singapore operates three business units – Home
Entertainment, Mobile Communications and Home Appliance & Air Solution. In
recognition of its vision to enrich people’s life with smart technologies and
innovative design, LG Electronics Singapore has been recognized with prominent
local and international accolades, such as the CNET Asia Editor’s and Readers’
Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1
Awards. For more information, please visit www.lg.com/sg.
Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG
Electronics Inc., the pioneer and market leader of the Korean electronics
industry. LG Electronics Singapore operates three business units – Home
Entertainment, Mobile Communications and Home Appliance & Air Solution. In
recognition of its vision to enrich people’s life with smart technologies and
innovative design, LG Electronics Singapore has been recognized with prominent
local and international accolades, such as the CNET Asia Editor’s and Readers’
Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1
Awards. For more information, please visit www.lg.com/sg.
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