EZ-Link introduces a new wearable EZ-Charm in exclusive collaboration with Samsung

SINGAPORE, 8th August 2017 – EZ-Link Pte. Ltd.,
Singapore’s largest issuer of CEPAS-compliant cards, in collaboration with
Samsung Electronics Singapore, today launched the EZ-Charm Wearable, a new
variety of EZ-Charms that can act as add-on accessories for Samsung Gear series
of products.

Exclusively
available at launch as a bundled gift with any brand new purchase of Samsung
Gear S3 or Gear Fit2, the EZ-Charm Wearable enables users of Samsung Gear
series of products to pay for public transport and perform ez-link transactions
at more than 30,000 ez-link acceptance points.

Like
EZ-Link’s popular EZ-Charm line of products, the EZ-Charm Wearable is designed
to perform full ez-link functions in a non-card form factor. Functioning
uniquely as a peripheral to endow existing wearable products with ez-link
capabilities, it is also another milestone in EZ-Link’s foray into wearable
products.

“We are
thrilled to debut the EZ-Charm Wearable with Samsung and expand Samsung Gear
series of products with ez-link payment to fulfill the daily lifestyle needs of
Singaporeans. Users can now enjoy the best of both worlds with the EZ-Charm
Wearable, dressing up their wearables stylishly while delighting in the
convenience of a non-card form factor for commuting and other ez-link
transactions. We hope to continue to challenge the norm and create more of such
innovative forward-thinking products,” said Mr Nicholas Lee, Chief
Executive Officer, EZ-Link Pte Ltd.

“Samsung
is continually exploring how we can collaborate with our partners to leverage
new technologies and innovations to bring added conveniences to consumers. The
partnership with EZ-Link is one such initiative for Gear S3 and Gear Fit2
customers to enjoy ez-link benefits on their smartwatch, with EZ-Charm Wearable
as the ideal add-on accessory,” said Chua Khim Guan, Head of Product
Marketing, IT & Mobile, Samsung Electronics Singapore.

For
an exclusive promotional period, Samsung customers will enjoy a free EZ-Charm
Wearable for every brand new purchase of Samsung Gear S3 frontier LTE, Gear S3
classic or Gear Fit2 at $548, $498 and $298 respectively at all Telecommunication
Operators, Samsung Experience Stores, major Consumer IT & Electronics
Stores and online marketplace

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EZ-Link’s
core business is in the sale, distribution and management of ez-link cards, as
well as the clearing and settlement of all ez-link card transactions generated
in transit and non-transit (retail/merchant) sectors. To date, more than 17
million new CEPAS-compliant ez-link cards have been issued. In 2015, EZ-Link
unveiled two new innovations in Singapore, EZ-Charms, the first non-card form
factor, as well as the “EZ-Link Rewards with Perx” to reward commuters
for using public transport with the ez-link card. EZ-Link continues to set new
cashless trends with the “My EZ-Link Mobile” application, the world’s
first Near Field Communication (NFC) mobile application for contactless card
top-ups; “EZ-Link NFC SIM”, the first NFC payment service on
Singapore’s public transit; and “EZ-Pay”, Singapore’s first free
card-less ERP payment service.