Salesforce Named #1 CRM Provider For Fourth Consecutive Year

SINGAPORE— JUNE 20, 2017— Salesforce
[NYSE: CRM], the global leader in CRM, today announced that for the fourth
consecutive year it has been named the #1 CRM provider by International Data Corporation
(IDC) in its latest Worldwide
Semiannual Software Tracker. Salesforce
grew its overall market share position and increased its revenue more than any
other Customer Relationship Management (CRM) vendor. In fact, Salesforce
increased its market share in 2016 by more percentage points than the rest of
the top ten CRM vendors combined. Additionally, Salesforce has been named the
market share leader in sales applications, customer service applications and,
for the first time, marketing applications.[1]“Our continued leadership in the CRM market validates Salesforce’s unparalleled
ability to empower companies to deliver amazing experiences that transform
customer relationships,” said Alex Dayon, president and chief product officer,
Salesforce. “CRM has never been more important than it is today, and no other
enterprise software company can match the innovation, breadth and depth of
Salesforce’s Intelligent Customer Success Platform.”

Salesforce: The Global Leader in CRM
Since its founding 18 years ago, Salesforce has been a pioneer and leader in
enterprise cloud computing, singularly focused on CRM. Last year, the company
was named the Innovator of the Decade by Forbes, and continues to focus on
delivering market-leading solutions for customers. Salesforce technology is
trusted at scale, and today facilitates more than 50 billion customer
interactions a month for a global community of more than 150,000
customers.

With a relentless commitment to customer success, Salesforce continues to reimagine
CRM for today’s digital world. In 2016, Salesforce introduced Salesforce
Einstein, making the world’s #1 CRM also the world’s smartest CRM with
artificial intelligence (AI). Salesforce Einstein allows companies to harness
the power of AI to deliver smarter, more personalized and predictive customer
experiences across sales, service, marketing, commerce and more. Salesforce
also offers Trailhead, an online, interactive learning platform that enables
anyone to learn the technologies and business skills necessary to land the jobs
of today and tomorrow, all for free.

Fastest-Growing Top Five Enterprise
Software Company
Salesforce is the fastest-growing top five enterprise software company in the
world today. With a portfolio of products—spanning sales, service, marketing,
commerce, communities, analytics, IoT and app development—all on a single
trusted cloud platform, companies of every size and industry rely on
Salesforce’s Intelligent Customer Success Platform to help them connect with
their customers in entirely new ways.

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About
Salesforce
Salesforce, the global CRM leader, empowers companies to
connect with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: http://www.salesforce.com.Any unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase Salesforce applications should make
their purchase decisions based upon features that are currently available.
Salesforce has headquarters in San Francisco, with offices in Europe and Asia,
and trades on the New York Stock Exchange under the ticker symbol “CRM.” For
more information please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.

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