Kuala Lumpur, 3 March 2017;
ZALORA, Asia’s Online Fashion Destination, is pleased to announce the
inauguration of its new Regional e-Fulfillment Hub located in Selangor,
Malaysia. Covering a total area of 470,000 square feet – approximately
the size of nine FIFA football fields – and split across five levels,
the e-Fulfillment Hub plays a crucial role in fulfilling thousands of
orders per day and facilitating the movement of fashion goods 24/7
across eight markets: Singapore, Malaysia, Brunei, Hong Kong, Macau,
Taiwan, Indonesia and Philippines.
ZALORA gives consumers access
to thousands of local and international brands. To ensure the highest
level of delivery experience for consumers across all markets, ZALORA
invested heavily in building its e-commerce infrastructure from
warehousing facilities to last mile delivery fleets. ZALORA is
revolutionising the e-shopping experience across Asia Pacific. The
Regional e-Fulfillment Hub will be a key driver for ZALORA’s growth as
the regional online fashion player in the years ahead.
Best-in-class facilities and innovative technology
One example is Mobile Picking,
a customised solution that transmits picking information of customer
orders through mobile devices, allowing greater scalability and on-time
fulfilment. Since its introduction, picking productivity increased
significantly and accuracy is now at 100%, due to the real-time item
verification.
To process all orders in real-time, an in-house Order Management System (OMS)
was developed for the ZALORA Operations team to track movements of
inventory into and out of its warehouses, process orders, manage
customer returns and refunds and manage ZALORA’s own delivery fleets.
By
leveraging innovative and cutting edge technologies, ZALORA’s average
lead-time from item ordered to delivered is now as low as two days for
customers in the region.
Driving e-commerce growth in the region
The ZALORA
Regional e-Fulfillment Hub holds a single pool of stock for all markets
giving the 5-year-old fashion e-tailer the advantage of depth and width.
In other words, ZALORA is able to offer a wider selection of goods with
higher quantities available for the customers to order. The fulfilment
centre can process up to 100,000 items per day and has the storage
capacity to hold more than four million items at any time.
Additionally,
ZALORA is one of the few companies in Malaysia to hold the AEO status
(Authorised Economic Operator). The AEO status gives ZALORA’s Regional
e-Fulfillment Hub a form of “express lane” at customs, making 24/7
cross-border movements seamless and helping ZALORA provide an even
faster delivery for its customers. ZALORA is the first and only fashion
e-commerce retailer in Malaysia to obtain this status.
Commitment to provide customers with best possible online shopping experience
The
Regional e-Fulfillment Hub in Malaysia serves as the sole fulfilment
centre for Singapore, Malaysia, Brunei, Hong Kong, Macau and Taiwan and
at the same time provides stock support for the Philippines and
Indonesia markets. The facility’s strategic location and logistics
capabilities make it possible for international brands to expand their
reach into the Philippines and Indonesia and at the same time, customers
are able to access a wide selection of brands and products including
Mango, Ray-Ban, Steve Madden, Adidas, Topshop and more.
ZALORA
orders can be easily tracked either through automatic email
notifications or by visiting ZALORA’s app or website in the ‘Order
Tracking’ section. Thanks to the integration of courier partners into
ZALORA’s platforms, the app now allows customers to track their
deliveries with real-time updates.
At the Regional e-Fulfillment
Hub, returns are delivered daily where dedicated operators process and
clear requests to ensure customers get refunded as soon as possible.
Partnership with YCH Group
To
tackle an increasingly complex operating environment, ZALORA is
collaborating with YCH Group, the region’s leading supply chain
specialist. The two partners are working closely together on multiple
fronts from infrastructure design, storage, order fulfilment solutions,
and procurement. As a long-term strategic partner, YCH is supporting
ZALORA’s growth, not only through investment in the e-fulfillment
infrastructure, but also by giving the flexibility of future expansion –
the warehouse can in fact double its operations area in as fast as six
months.
Parker Gundersen, ZALORA Group CEO commented: “ZALORA has
experienced solid growth since it was established in 2012 and as Asia’s
online fashion retailer, we’re committed to continuously drive
e-commerce progress in the region. Offering the best range of products,
coupled with a seamless online shopping experience, we are proud to
deliver the first and largest Regional e-Fulfillment Hub. We’re thankful
for the support of YCH and other logistics partners in the region,
without them we wouldn’t have been able to build the infrastructure we,
and our customers, need.”
“Southeast Asia is poised to becomeone
of the world’s fastest growing regions for e-commerce. We’re proud to
partner with the e-commerce fashion market leader ZALORA in its regional
growth”, said Margaret Toh, Executive Director of YCH Group. “Driven by
innovation and the evolution of the business landscape, working jointly
with ZALORA, YCH has transformed efficiency in infrastructure design
and configuration, supported by automation to position the Regional
e-Fulfillment Hub as a Centre of Excellence for regional e-Commerce
fulfilment. Empowered by the synergies brought about by this
partnership, our innovative solutions will equip ZALORA with game
changing capabilities to remain competitive among its expanding consumer
markets.”
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