Loyyal’s first Hong Kong-based client, Quidam, to leverage blockchain to expand into China
NEW
YORK, NY, Mar 3, 2017 – (ACN Newswire) – Loyyal, the leading blockchain
network for the loyalty and rewards industry, today announced a client
and value-added reseller relationship with Quidam Ltd., an Asia-based
(Hong Kong) provider of next generation data brokering and analytics
solutions based on A.I. and blockchain technology for the media
industry.
As a client, Quidam will run a number of pilots on the
Loyyal platform, testing and leveraging the unique capabilities of
blockchain technology for the delivery of its services as a digital
marketing agency to its clients. The pilots discussed focus on mass
media and global gaming companies and will become available in the first
half of 2017.
Quidam will leverage Loyyal’s technology with its
Quidam Digital Middleware solution offering, creating a common
transactional network that can be used to incentivize and recognize
customers and business partners, which will drive engagement and
profitability.
Loyyal’s offering provides Quidam with several
powerful capabilities including dynamic interoperability/scalability,
real-time value transfer, security of records, programmable rewards, and
improved liability management options.
With Loyyal, Quidam
continues to position itself as a leading innovative digital marketing
agency. Being part of the Internet of Loyalty(TM) is a movement into the
technology ecosystem of tomorrow that, together with exciting innovations such as AI, VR, and IoT will transform user experience and engagement.
Following
successful pilot deployment, Quidam aims to enter the Chinese market
with production deployment and as a value-added reseller of Loyyal’s
technology offerings, so increasing the scope and client base of the
Network.
“We are excited to be at the forefront of this space,
and in turn to be able to offer Loyyal’s technology capabilities to our
clients as we expand into the Chinese market,” says Philippe Wang,
Deputy CEO, Quidam. “Quidam is positioned to be a leading marketing
technology provider, and our relationship with Loyyal will give us a
further competitive edge and a greater base of products to offer to our
clients.”
Greg Simon, Loyyal CEO & Co-Founder, commented
“Loyyal is a global network, or ‘Internet of Loyalty’. Well established
bases in the US and GCC mark the beginning of our aggressive 2017 move
into the Asian market. We are excited to have Quidam as a client and
value-added reseller, offering the benefits of our platform to their
client base. We look forward to entering the digital media industry as
the potential benefits from Loyyal’s blockchain-based incentification
tools are incredibly transformational.
“Being part of the Loyyal
Network allows Quidam to easily create new multi-party partnerships and
define relationships between the parties involved, worldwide, with any
industry. On top of this, the token capability of blockchain enables
dynamic, personalized rewards and multi-branded programs. This is just a
scratch on the surface of what is to come.”
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