LG AND TOKUJIN YOSHIOKA CELEBRATE INNOVATION FOR A BETTER LIFE AT MILANO DESIGN WEEK

LG AND TOKUJIN YOSHIOKA CELEBRATE

INNOVATION FOR A BETTER LIFE AT MILANO DESIGN WEEK

LG and Renowned
Japanese Designer Create Immersive “S.F_Senses of the Future” OLED Exhibit Focusing
on Beauty of Nature in Design, Art and Architecture 

SEOUL,
March 20, 2017 — To commemorate its 70th anniversary,
LG Corp. announced plans to unveil a large-scale light art installation during
2017 Milano Design Week, the world’s largest design exhibition. Titled S.F_Senses of the Future and hosted at
Superstudio Piu on April 3, the display will mark LG’s debut at Milano Design
Week (April 4-9) and is intended to highlight the brand’s longstanding passion for
design and innovation.

LG is
partnering with world-renowned designer Tokujin Yoshioka, known for his use of groundbreaking
experimental techniques to reflect the
beauty of nature and the complexity of the human senses. LG’s design philosophy is rooted in the belief
that the
pursuit of innovative technology and design must be
centered on the human experience. Only then
is it possible to realize a vision for the future
filled with excitement and imagination. Through the S.F_Senses of the Future exhibition, LG and Tokujin
Yoshioka hope to communicate their respective optimism for humanity’s
future
and to impart a lasting impression with an
immersive experience utilizing lights and
everyday objects.

“When
we were children, we freely imagined the future and we sensed our destinies in
our dreams and S.F_Senses of the Future
is an expression of science fiction, technology, space and life highlighting
the state of LG’s technology,” explained Tokujin Yoshioka. “The installation is
a poetic phenomenon that can only be described as a tapestry of light – a
truly futuristic dimension which confounds and transcends the human senses.”

“We
are very excited for this opportunity to collaborate with Tokujin Yoshioka and
to take part in the largest celebration of design in the world,” added Noh Chang-ho,
head of corporate design for LG Electronics. “The marriage between cutting-edge
technologies by LG and Tokujin Yoshioka’s design perfectly expresses LG’s human-centered
design philosophy and our commitment to delivering of our promise of innovation
for a better life. We hope that many visitors have the pleasure of experiencing
the immersiveness of S.F_Senses of the
Future.

At
the cusp of its 70th anniversary, LG is charting a new course by
embracing design that focuses on the user experience. LG remains more committed
than ever to improving consumers’ quality of life by pushing the boundaries of innovation
with optimized solutions.