·        Launches suite of
mobile solutions leading with Mobile Engage – to extend mobile app engagement
and customer usage, driving retention across devices

·        Takes aim at
Asia-Pacific (APAC) mobile commerce, which is expected to hit US$157.26 billion
in FY 2017, according to Frost & Sullivan

Singapore – June 14, 2016 – Emarsys, the leading provider
of cloud marketing software for B2C companies, today debuted its mobile suite
to enhance mobile app engagement and optimise customer journeys to further
increase customer retention. Connected to its B2C
Marketing Cloud, the suite featuring Mobile Engage for
apps powers retailers’, brands’ and ecommerce mobile app engagement strategies
through automation designed to bring users back to the mobile app through
personalised content.

Marketers in Asia-Pacific need to respond to rapidly
expanding mobile traffic in the region which is expected
to grow sevenfold by 2021. According to PayPal, the growth of mobile
commerce in Asia is triple that of e-commerce, with a compound annual growth
rate of 42 per cent versus 13 per cent respectively. Frost
& Sullivan, meanwhile, has calculated m-commerce revenues across APAC at US$76.17
billion in 2013, and expects this figure to grow to US$157.26 billion by 2017. Almost half (45.6 per
cent) of Asia-Pacific consumers have made a purchase on their mobile devices citing convenience as well as the
growing availability of apps that make it easy to shop online (MasterCard).

Benjamin Glynn, Managing Director, Emarsys Southeast
Asia highlighted: “A mobile strategy will be crucial for marketers who want to
engage audiences in the Southeast Asia region. Through insights gathered from
mobile apps, marketers can better understand their customers and thereby have
more personal interactions with push and in-app messages. Emarsys’ push to
mobile is in line with mobile usage habits of Southeast Asians, ensuring that
businesses can target consumers where they are most active – their mobile
devices.”

Emarsys mobile suite enables marketers to deliver
revenue driving mobile marketing campaigns with the following:

·        Mobile Engage: Create, test,
and deploy push and in-app messages to iOS and Android devices within
cross-channel automation programs or on-the-fly to your most engaged users. The
Mobile Engage SDK extends the Emarsys unified customer profile with rich mobile
app data and enhances the customer profile with user-level insights including
product affinity and mobile purchase behavior. Mobile Engage provides marketers
the ability to send well-timed push notifications based on the mobile user’s
product preferences and in their preferred language. Overall performance
statistics including app installs, monthly active users and overall message
open and delivery rates are also included.

·        Smart SMS: Reach your
global audience with marketing and transactional SMS messages. With easy
deployment, SMS can be included in any digital marketing strategy.
Marketers can create and execute contact acquisition campaigns using SMS
keywords, email capture SMS programs or integrate SMS opt-in into any web
form.  Smart SMS makes international SMS marketing a breeze with tools
that estimate the cost of messaging across multiple countries and reduce
messaging cost by filtering out invalid mobile phone numbers.

·        Geo-segmentation
(beta): Send relevant mobile push
notifications to users who are currently in a specific geo-location.  This
new functionality allows mobile marketers to segment mobile audiences using the
most dynamic and powerful contact level attribute – location.

These mobile marketing features are available with
Emarsys channel applications Mobile Engage and Smart
SMS and work seamlessly with the Emarsys Automation Center, Smart
Insight and Emarsys Predict.

In response to customer demand and the rapid growth of
mobile, Emarsys will continue to build additional features and expand its
mobile capabilities into emerging mobile channels such as Over the Top (OTT).
To learn more about Emarsys mobile capabilities, go to :https://www.emarsys.com/en/products/mobile.

Emarsys entered Asia-Pacific region in 2010
establishing its regional headquarters in Hong Kong. The company has since
expanded to Beijing, Sydney and Singapore, serving 300+ customers in these
countries as well as in Malaysia, Indonesia and Thailand. Clients in the region
include 7-Eleven, Bhinneka, Orami, Shiseido and Starbucks.