Get Closer to the Action
with Canon’s high zoom compact camera
with Canon’s high zoom compact camera
Enhanced video & high zoom capabilities make
Canon’s new PowerShot SX720 HS an ideal camera for travellers
Canon’s new PowerShot SX720 HS an ideal camera for travellers
SINGAPORE, 18 February 2016 – Canon today launched the PowerShot SX720 HS, the latest
addition to the range of high zoom SX series compact cameras. Harnessing the
power of DIGIC 6 image processor and an increased zoom capability of 40x, the
new PowerShot SX720 HS promises high zoom performance with enhanced video
recording features in a compact and lightweight package.
addition to the range of high zoom SX series compact cameras. Harnessing the
power of DIGIC 6 image processor and an increased zoom capability of 40x, the
new PowerShot SX720 HS promises high zoom performance with enhanced video
recording features in a compact and lightweight package.
“The
PowerShot SX720 HS delivers great image quality and detail in its sleek and
lightweight design. With its astounding zoom capability, the PowerShot SX720 HS
will make a perfect companion for avid travelers as they will never have to
miss a single detail on their photography journey no matter where they
go,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon
Singapore.
PowerShot SX720 HS delivers great image quality and detail in its sleek and
lightweight design. With its astounding zoom capability, the PowerShot SX720 HS
will make a perfect companion for avid travelers as they will never have to
miss a single detail on their photography journey no matter where they
go,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon
Singapore.
Capture details up close with 40x zoom
With a high zoom capability of 40x (24 – 960mm) and up
to 80x with Canon’s ZoomPlus technology, the PowerShot SX720 HS is equipped
with one of the highest zoom capability in its class. Not only will users will
be able to capture images of subjects such as animals and scenery at a
distance, the Zoom Framing Assist feature aids zoom stability, reduces subject
blurring, and enables users to centre on specific objects and track them quickly
for super telephoto photography. Coupled with the optical Image Stabilisation
(IS) feature that reduces the effect of camera shake, users can focus on composing
their desired shot without worrying about image quality.
to 80x with Canon’s ZoomPlus technology, the PowerShot SX720 HS is equipped
with one of the highest zoom capability in its class. Not only will users will
be able to capture images of subjects such as animals and scenery at a
distance, the Zoom Framing Assist feature aids zoom stability, reduces subject
blurring, and enables users to centre on specific objects and track them quickly
for super telephoto photography. Coupled with the optical Image Stabilisation
(IS) feature that reduces the effect of camera shake, users can focus on composing
their desired shot without worrying about image quality.
The built-in Auto Zoom function is now able to automatically
analyse the scene and determine the appropriate size and framing for the shot. The
camera’s new Face ID capability is also able to evaluate the subject’s age and
adjust the focus accordingly. Framing precision is enhanced with this added
feature, allowing users to easily achieve a well-framed shot.
analyse the scene and determine the appropriate size and framing for the shot. The
camera’s new Face ID capability is also able to evaluate the subject’s age and
adjust the focus accordingly. Framing precision is enhanced with this added
feature, allowing users to easily achieve a well-framed shot.
Bringing memories to life with movie features
With the Short Clip Movie feature on the PowerShot
SX720 HS, users will be able to capture a series of 4 to 6-seconds movie
snippets, which may be played back at different speeds – normal, fast, action
replay, or slow motion for stylistic effects. The advanced story highlights
feature is capable of analysing the content, appending the relevant colour effects,
and background music that suit the narrative. These features allow users to
bring to life precious moments captured on camera for users to share them on social
media platforms.
SX720 HS, users will be able to capture a series of 4 to 6-seconds movie
snippets, which may be played back at different speeds – normal, fast, action
replay, or slow motion for stylistic effects. The advanced story highlights
feature is capable of analysing the content, appending the relevant colour effects,
and background music that suit the narrative. These features allow users to
bring to life precious moments captured on camera for users to share them on social
media platforms.
Capture
and share on the go
and share on the go
With its built-in Wi-Fi and Near Field Communications
(NFC) capabilities, it is easy to instantly share photos and movies on social
media platforms from their phones. Users can simply utilise the dedicated Wi-Fi
button on the PowerShot SX720 HS, or tap the NFC compatible device to the
PowerShot SX720 HS to establish a connection. These connectivity features will
bring about limitless creative photo possibilities with remote shooting via a
smart phone or tablet.
(NFC) capabilities, it is easy to instantly share photos and movies on social
media platforms from their phones. Users can simply utilise the dedicated Wi-Fi
button on the PowerShot SX720 HS, or tap the NFC compatible device to the
PowerShot SX720 HS to establish a connection. These connectivity features will
bring about limitless creative photo possibilities with remote shooting via a
smart phone or tablet.
Pricing and availability
Pricing
and availability of the PowerShot
SX720 HS will be announced at a later date.
Product specifications
and availability of the PowerShot
SX720 HS will be announced at a later date.
Product specifications
PowerShot SX720
HS
HS
Image sensor: 1/2.3-type 20.3 Mega-Pixel CMOS sensor
Imaging processor: DIGIC 6
Lens: 40x IS 24-960mm f/3.3
(W) – f/6.9 (T)
(W) – f/6.9 (T)
LCD: 3.0-type (4:3) Approx.
922,000 dots
922,000 dots
Movie: Full HD up to 59.94fps
Connectivity: Wi-Fi/NFC enabled
Dimensions: 109.7mm in length, 63.8mm in
breadth and 35.7m in depth
breadth and 35.7m in depth
Weight: Approx. 270g
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