Leading Business Technology Event Reimagined

Leading Business Technology Event Reimagined
CeBIT Australia reveals new vision

With a new team at the helm, Australia’s largest and longest running business technology event, CeBIT Australia, is open for business; preparing for the 15th annual show in May 2016, and is set to push the business technology frontier – offering more to delegates than ever before.

Bringing together global insights from over 200 luminaries across 11 conferences, the team will bring together 350+ exhibitors covering 16 themes that cater to the needs of government, enterprise, SME and start-up’s. The exhibition will have four new show floor theatres; an awards program vetted by Australia’s leading business technology megaminds; a dedicated conference for StartUps; a brand new, invite-only exclusive VIP program; and a devoted symposium for up-and-coming entrepreneurs called PitchFest.

At the very core of the 2016 show is the vision to deliver an audience driven, content specific event that defines, shapes and propels the business technology landscape in the Asia-Pacific region.

Harvey Stockbridge, Managing Director of Hannover Fairs Australia – organisers of CeBIT Australia – said the team has undergone a major analysis and rethink of its offering and has made major changes to evolve CeBIT Australia into the ‘must-attend’ event for those who wish to take a glimpse into the future of business technologies.

“It was time for change. It was time for us, as a new team, to completely reimagine the show, reposition its value offering to our target audience and ensure what we bring to the expo floor is pushing the business technology frontier.

“We know our target audiences have different needs, therefore we’ve changed the show’s layout and content to offer government, enterprise, SME’s and start-ups with varying, yet distinct, experiences, extending the CeBIT offering to include tailored knowledge, technologies and solutions unique to their situations.

“We’ve also transformed the conference program, inclusive of content and speakers, to show an in-depth understanding of the needs of C-suite employees within enterprises, the buying patterns of the public sector for government employees, the competitive landscape of SMEs and the entrepreneurial spirit of start-ups.

“We know that the business technology industry constantly scours the globe for the latest trends and technologies that will impact their business; so it was imperative to the ongoing success of CeBIT that we deliver this independent and delegate-driven information required by the community, 365 days a year,” said Mr Stockbridge.

CeBIT 365, another new initiative, provides year round content on how to overcome business problems via technology. Interviews with industry experts, white papers, discussion pieces and standalone networking events are available to the 35,000 strong group of professionals engaged as part of CeBIT’s business technology community.

Driving this invigorated approach to engage with key audiences is the ‘CeBIT Standard’, a level of measure that the team at Hannover Fairs Australia follow to develop Australasia’s largest business technology event.

“From the conceptualisation of our new show floor theatres, through to the key exhibitors, expo partners and inspiring line up of keynote and conference speakers, the ‘CeBIT Standard’ is our guiding light and driving force. It defines the future focus of CeBIT as a forward-looking connected community.

“Does it show leadership? Does it showcase the best technologies? Is it independent? Can people trust the message? Is it innovative and most importantly does it have the power to be transformative to our business and that of our community? The answer to these is yes, absolutely – CeBIT Australia, now preparing for its 15th year, is well-equipped to tick all the boxes,” concluded Mr Stockbridge.

CeBIT Australia will take plac 2-4 May 2016 at Sydney Olympic Park, Homebush.