Unified Inbox Integrates Communications Channels into Devices, Apps, and Services

SINGAPORE, June 1, 2015 — Unified Inbox launches UCaaS Global
Developer Program for industry breakthrough UnificationEngine.

Singapore-based
Unified Communications (UCaaS) company Unified Inbox (UIB) has launched its
first global developer program. To further its mission of simplifying
communications, the program creates a new ecosystem for unified communications
manufacturers and developers using Unified Inbox’s patented UnificationEngine.

Over the past few
years, as part of the transition from programming languages to programming
frameworks, there has been a global move towards developer ecosystems for
everything from social networks to productivity software to mobile apps. What’s driving this change is consumer demand and the rapid increase in
the amount of time spent on social media and mobile/messaging platforms and
apps. Developers are creating disruptive innovations by adding a new layer of
functionality on top of existing communications platforms’ APIs. These channels include legacy communications channels like
email, voice, and fax, over 60 different chat apps, and social networks. The
one key issue with such development, however, has been the constantly changing
nature of social networks’ APIs. This has had a
critical impact on the stability of these new innovations which operate on top
of the platforms’ APIs. This has resulted in
developers wasting time and energy on changes required by API updates, rather
than being free to fully invest themselves in their own products and ideas.

For the first time,
Unified Inbox’s UnificationEngine allows
developers to use a small piece of code to simultaneously send messages to and
receive messages from a large number of services, including company
pages/walls, without having to worry about the the social networks’ and apps’ connecting APIs. This enables more efficient communications – developers
no longer need to worry about the base APIs as the service, such as Facebook or
Twitter, changes its APIs, as the changes will be handled directly by Unified
Inbox’s service-agnostic UnificationEngine.

According to Unified
Inbox Product Manager Emy Cârlan,

“ What makes our UnificationEngine unique is
how we built its API as an abstract layer on top of all other communication
protocols and services. They all have many common elements, so our API is
service-agnostic. It offers the same API calls for any of our supported
platforms, whether it’s sending a message with/without attachments or
retrieving the number of Likes and shares. It can even retrieve messages. For
example, a developer can issue a call to simultaneously retrieve a user’s
messages, from all of their different networks and apps. No service has to be
specified, and we can go out and retrieve them from all of the user’s accounts„

The UnificationEngine’s abstract layer enables developers to build all kinds of apps,
focusing on adding value to communications and creating efficiency and productivity
gains for users. In the first phase, developers will be able to post to users’
Facebook, Twitter, LinkedIn, Xing, and/or Weibo platforms, with even more
social networks, mobile/messaging apps and communications channels planned for
the future. This happens through a simple API that doesn’t require direct integration with each channel. Unified Inbox’s UnificationEngine integrates with each platform and uses their
latest API, resulting in a stable API for developers that requires far fewer
updates. Unified Inbox’s Head of R&D, Aby Varghese
says,

“Developers can even build their own
connections„

Location based
services have further evolved into GPS fencing as can be seen in ACME’s new
mobile version of the service.

With its
plug-and-play features, Unified Inbox’s UnificationEngine
signals the end of worrying about constantly changing APIs, which allows
developers to focus their talents on creating value-added feature functionality
and innovations rather than on social media services updates. All developers
can leverage the UnificationEngine’s APIs to create new
communications services and apps to accelerate and directly plug into the
Internet of Things (IoT) today. According to Unified Inbox CEO Toby Ruckert, “Without
an Internet of Communications (IoC) – which Unified Inbox’s UnificationEngine provides – there can be
no Internet of Things. We’re creating the future
protocol of the Internet of Things by being the first to combine all of the
functions and features of communication channels available today.”

Currently valued at
at US$10 billion, the Unified Communications as a Service (UCaaS)
market is forecasted to grow to US$25 billion by 2019. One percent of this
rapidly growing market will be worth a quarter of a billion dollars a year in
high-margin revenue. Microsoft, IBM, Cisco, Huawei, Siemens, Google, and
Facebook are all investing heavily in UCaaS and related technologies – both
their own and through acquisitions.

Developers can sign
up for Unified Inbox’s new Global Developer Program
on Unified Inbox’s website at:
https://unifiedinbox.com/partners/developers.html.

The UnificationEngine
Global Developer Program will be showcased during the CommunicAsia 2015 event
in Singapore June 2-5, 2015. You can also learn more about Unified Inbox, the
UnificationEngine, and its Global Developer Program on http://unifiedinbox.com
or https://unifiedinbox.com/partners/developers.html.