Run to the Rhythm with the New Smart B-Trainer™ from Son

(SINGAPORE, 26 May 2015) – Sony today announced the new Smart B-Trainer™, an all-in-one training device and application that literally motivates your exercise regime with its range of features, such as intelligent music playback based on heart rate monitoring, various training plans, and real time voice coaching.

Developed with the modern runner in mind, the Smart B-Trainer™ comes in a neckband-style housing, and is non-slip to provide you the freedom to run as you like. This sports companion integrates Sony’s latest audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors – heart rate, acceleration, GPS, compass, gyro and barometer – and measures as well as records 11 types of running logs – heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation.

Based on a preset user profile and heart rate goal, the Smart B-Trainer™ measures your heart rate and automatically selects music for efficient training. Music tempo analysis is carried out by Sony’s 12 Tone Analysis technology, which extracts a variety of metadata through signal and statistical processing to analyse music waveforms. When your heart rate is higher than your targeted speed, a song with slower tempo will be automatically selected to guide you to slow down, and vice versa when your heart rate is lower than the targeted speed. Additionally, you can also adjust the tempo of the song to match your mood at the time of running.

Smart B-Trainer™ for Running is an app that enables you to manage running logs on your smartphone. It also provides a versatile selection of training plans, so you can choose one that fits your goals – be it to get in shape, build strength, or even to prepare for a marathon. After making your selection, send the plan to the Smart B-Trainer™ via Bluetooth® to begin training immediately.

There are two sets of training plans to choose from – Basic and Premium. The Basic Plan offers a range of options, enabling you to manually set running goals for the day (time, distance, burned calories, pace, etc.), or select from theme-based trainings, such as “efficient fat burning” or “to improve endurance”.

The Premium Training Plan offers a selection of training plans for a variety of levels, from walking to marathon running. Designed by professional coaches and other experts, the content is arranged in such a way that you can experience professional coaching, all from just voice instructions from the device. 

In an app which will launch later this year, you will be supervised by Japanese professional running coach, Kin Tetsuhiko, who will be voice coaching you during training, warming up, and cooling down sessions. He will even share post-workout pointers, which can be checked on the app to track progress and design your next exercise regime. 

Premium Training Plan in collaboration with MY ASICS

Smart B-Trainer™ can work in coordination with the MY ASICS Training Plan developed by ASICS, the “True Sport Performance Brand”. Training plans created in MY ASICS can be experienced in real-time on the Smart B-Trainer™, and you can store and manage your running logs. Simply enter the necessary details in MY ASICS, such as your current level, sex, age, and training frequency to set six different phases, including Getting Faster phase and Going Further phase. You will then be able to see the training regime required to achieve your target.

After completing your workout, transfer your running log to the Smart B-Trainer™ for Running app to view the results. Easily compare your current session with past records through graphs and comparisons, assess your progress, and aim higher.

The built-in memory of 16GB stores up to approximately 3,900 songs, so you won’t have to worry about running out of songs to listen to while exercising. The Smart B-Trainer™ has waterproof performance equivalent to IPX5/IPX8, so you can run without the worry of sudden rain showers. Additionally, it can be used as a Bluetooth® headset to answer calls hands-free.

Starting from 22 May to 7 June 2015, the Smart B-Trainer™ will be available for pre-ordering at all Sony Stores and selected authorised dealers, at a recommended retail price of S$399. This promotion comes with a free 2XU Compression Shorts, worth S$139 that is redeemable from 11 June to 31 July 2015, at Key Power Sports, located at Velocity.

Available in five colours (yellow, white, blue, pink, and black), the Smart B-Trainer™ will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers from 11 June 2015 onwards.